Eat Me: delicious, desirable, successful food packaging design [ILLUSTRATED] (Hardcover)

~ Ben Hargreaves (Author)

Editorial Reviews

Product Description

Eat Me showcases the most delectable international food packaging graphic design: from designer lines such as Phillipe Sarck's bottel watter to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in house lines and own brands.

Eat Me features insights from professionals working within food-packaging graphic design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.

This is a must-have for designers working in the field of food packaging, as well as for those in the wider field with a hunger for visual stimulation.

About the Author

Ben Hargreaves is a journalist and editor who began his career in business to business publishing, writing extensively on the design, engineering and management sectors. He is currently editor of New Design magazine, the UK's leading trade journal for industrial and product designers. Ben lives and works in North London, UK.

Product Details

• Hardcover: 160 pages
• Publisher: Rotovision; illustrated edition edition (May 2004)
• Language: English
• ISBN-10: 288046773X
• ISBN-13: 978-2880467739
• Product Dimensions: 10.6 x 9.3 x 0.8 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #268,398 in Books (See Bestsellers in Books)

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  #63 in	Books > Computers & Internet > Graphic Design > Printing

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

2.0 out of 5 stars Sophmoric Presentation, The elite in package design. , July 12, 2005

By	Daniel Halsey "The Branding Rancher" (Mpls, MN USA) - See all my reviews (REAL NAME)

If you can get past the babe with the big red lips and her toungue, its not a bad book. The cover, presentation and chapter pages do little justice to the great design examples contained therein.

How dare I, but I took a razor blade an 5 minutes and improved the book so I can now leave it out for my clients.

I would like to have seen success/failure results. Did the package/product sell?

2 of 3 people found the following review helpful:

5.0 out of 5 stars GREAT EXAMPLES!, December 30, 2004

By	carrot design - See all my reviews

This book includes food packages from the US, UK, Korea, etc. Big images and hidding secrets behind packaging design are very helpful. The design of the book itself is also nice.

4.0 out of 5 stars meh, June 2, 2006

By	E. Chang (New York, NY) - See all my reviews (REAL NAME)

it does have some good examples of packaging design, but the book itself wasnt exactly designed well nor was it printed as idealy as i'd like it to be. but all u really need is the examples right? that's how i justify it :/