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Visual Research: An Introduction to Research Methodologies in Graphic Design (Advanced Level)
 
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Visual Research: An Introduction to Research Methodologies in Graphic Design (Advanced Level) (Paperback)

by Ian Noble (Author), Russell Bestley (Author)
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Product Description
Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
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