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Product Description
Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
About the Author
Ian Noble is director of post-graduate study for the school of Graphic Design at the London College of Printing. He has worked as an art director on magazines and books, and is co-author of RotoVision's recent highly successful book Up Against the Wall on poster design. He lives and works in London, Uk.
Bestley is employed as design educator at the London College of Printing.
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73% buy the item featured on this page: Visual Research: An Introduction to Research Methodologies in Graphic Design |
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11% buy A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide) $16.50 |
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9% buy Design Studies: Theory and Research in Graphic Design $30.40 |
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4% buy Design Research: Methods and Perspectives $23.45 |
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