What is Graphic Design For? (Essential Design Handbook) (Hardcover)

by Alice Twemlow (Author)
Key Phrases: local tendencies, environmental graphics, graphic design, New York, Architecture Experiments, Paula Scher (more...)

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Product Description

What is Graphic Design For? is a major new graphic design handbook, which extends the issues raised in the bestselling original What is Graphic Design?

This guide to the world of graphic design, explores all the issues that shape contemporary design: economics; ethics; technology; multimedia communication; theory and developments in other fields that impact globally on local cultures. A special focus on work from emerging design locations, including China, Russia and Eastern Europe, is particularly invaluable.

The role of the graphic designer has never been so diverse: they must often copy write, edit, curate, originate photography and illustrations, design typefaces, and be astute marketers and businesspeople all in a world of converging media.

About the Author

Alice Twemlow writes, curates exhibitions, and lectures about matters relating to design, visual culture and their histories. She was program director at AIGA and of the 2004 GraficEurope conference. She lives in New York.

• Hardcover: 256 pages
• Publisher: RotoVision (May 15, 2006)
• Language: English
• ISBN-10: 294036107X
• ISBN-13: 978-2940361076
• Product Dimensions: 8.7 x 6.8 x 1 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #436,969 in Books (See Bestsellers in Books)
  
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