The Idea Machine: How ideas can be produced industrially (Hardcover)

~ (Author) "The word "idea" appears at least once in almost every film which has been made since the beginning of the 20th century,..." (more)
Key Phrases: two ancillary criteria, idea generation project, condensing ideas, Core Concepts, Nadja Schnetzler Copyright, Creative Team (more...)

Editorial Reviews

Review

"To be successful today, companies and individuals need to find the best solution in the shortest possible time. We produce ideas on an assembly line. That is very different to the work of an artist or an inventor. But the results are at least as astounding and have been validated on a broad basis".
Nadja Schnetzler on BrainStore

"Nadja Schnetzler claims that marketable ideas can be produced industrially, just like office chairs or toothpaste. Her book describes a systematic process with which implementable ideas can generated within the desired timeframe "
Süddeutsche Zeitung

"Nadja Schnetzler explains in an entertaining way how ideas can be produced systematically and efficiently with the help of the BrainStore idea machine. The numerous case studies ensure that author lives up to her claim of practicability and countless anecdotes make for easy reading"
Horizont

"A practice-related guide to the innovation process in companies.
The appeal of this easy-to-read guide to innovation is that Nadja Schnetzler always uses concrete examples to show how companies can come up with good ideas in a planned and targeted way."
managermagazin

Product Description

Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers?

No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? - very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how he can successfully use the idea factory's tools in his own company.

The book shows that anyone can develop good ideas - you just need to know the right methods and put together the right team.

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Product Details

• Hardcover: 210 pages
• Publisher: Wiley-VCH; 1st Translated Ed edition (July 29, 2005)
• Language: English
• ISBN-10: 3527501355
• ISBN-13: 978-3527501359
• Product Dimensions: 8.5 x 5.8 x 0.9 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,627,814 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars An Invaluable Summary of 15 Years of Idea Generation Expertise, August 12, 2005

By	Lawrence R. Spencer (Author of The Ozfactors, Pan-God of the Woods and The Big Bleep) - See all my reviews (REAL NAME)

I've been a great fan of The BrainStore for a couple of years, since a friend referred me to their website. The genius of this truly innovtive, unique process for creative problem solving in business is revolutionary. I was delighted to see that a text on the subject had been published by Nadja. I bought it and recommended it to several associates immediately.

This book is a "must read" for everyone who wants to break out of the fixed ideas of a stagnant world and explore new realms for themselves and help others to do the same. You'll never read another book like it.

Lawrence R. Spencer -- author of "The Oz Factors"