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by Douglas J. Pisano
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by Lawton Robert Burns
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Business Development for the Biotechnology and Pharmaceutical Industry by Martin Austin |
The Generic Challenge: Understanding Patents, FDA and Pharmaceutical Life-Cycle Management by Martin, A. Voet |
Science Business: The Promise, the Reality, and the Future of Biotech by Gary P. Pisano |
From the reviews:
"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies … . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies … . The six-page glossary of industry terms, when used with its decent index, is a particular joy. … recommend this offering to prospective managers and researchers in this industry … ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)
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