Krazy Kid's Food! (Paperback)

~ Dan Goodsell (Editor), Steve Roden (Editor) "In 1935, Post cereals licensed the rights to a popular new movie character, Mickey Mouse, and thus the marketing of kid's food changed forever..." (more)
Key Phrases: cereal box, Post Toasties, Funny Face, Cap'n Crunch (more...)

Editorial Reviews

Product Description

This work looks at amusing, eye-grabbing, and sometimes disturbing junk food packaging aimed at catching kids' attention.

Product Details

• Paperback: 192 pages
• Publisher: Taschen; illustrated edition edition (December 1, 2002)
• Language: English
• ISBN-10: 382282237X
• ISBN-13: 978-3822822371
• Product Dimensions: 7.7 x 5.6 x 0.6 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #499,704 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Best value for an hour's worth of entertainment, August 23, 2004

By	xiloscient "C Chasse" (Fort Worth, TX) - See all my reviews

Excellent pictures; not a lot of words since none are really needed. Come! Gawk at the advertising! The best part about it is seeing how things have gotten more politically correct (like how Fritos had the 'Frito Bandito' ad with a Hispanic on it, with a promise of a 'Free Moustache in Six Packs.') Well worth the money. It's a small book, but again, these are bright pictures of boxes. How big do you really need it?

2 of 2 people found the following review helpful:

5.0 out of 5 stars Sugar-coated nostalgia., March 8, 2003

By	Robin Benson - See all my reviews (REAL NAME)

Just flick the pages of this book and marvel at the ingenuity of the food technologist, page fifty-eight shows a 1965 packet of Kellogg's Strawberry Kreme Krunch, `Chunks of REAL ICE CREAM Freeze-dried in a nutritious cereal' or page seventy-nine with a 1960s packet of King Stir wands with `SIX IMITATION ROOT BEER FLAVOR DRINKS'. Everything is either flavor-enhanced, sugar-coated or artificial, just the way kids like it too.

All the colorful packets come from a huge collection the two author's have amassed over the last fifteen years, starting with a 1930s 5c packet of Mickey Mouse Cookies (which looks in surprisingly good condition considering it is over sixty years old) and moving through the years to the Seventies. The boxes and containers are predictably designed with bright colors and sledgehammer graphics to catch the eye of tiny tots in the supermarket aisles. An interesting exception is the 1970s very graphic Screaming Yellow Zonkers! Popcorn snack box which was black with some small colored lettering.

The food makers knew how to pitch their packaging for maximum sales so they used the popular heroes of the time, Superman, Popeye, Dick Tracy, Hopalong Cassidy (I wonder if he ever ate those Burry's cookies) and as the packets show, in more modern times the makers created food with their own heroes, like Cap'n Crunch or Puddin' Head.

If you grew up in the Fifties, Sixties or Seventies you'll enjoy this well designed paperback of colourful food packaging, mostly breakfast cereals but also drinks, cake-mixes, candy, Jell-O, ice cream, cookies and more. There's nothing artificial about this book!

1 of 1 people found the following review helpful:

5.0 out of 5 stars A great walk down memory lane !!!, June 1, 2005

By	John E. Rosa "Johnnyboy 792" (Stamford, Connecticut, United States) - See all my reviews (REAL NAME)

What a great book of baby boomer memories put together. Saturday mornings eating Quisp & Quake or quenching your thirst on Pillsbury's "funny face" drinks, this book is real pleaser in every way ! Thanks Dano !