by Davide Mazzanti
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by Valerio Boni
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by Giorgio Sarti
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Product Description
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Franois Burkhardt, Maurizio Bertini, and many other celebrities.
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Franois Burkhardt, Maurizio Bertini, and many other celebrities.
English/Italian
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23% buy Vespa: 1946-2006: 60 Years of the Vespa $31.50 |
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