Most Helpful Customer Reviews
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Micro-marketing and the Beholder's Eye, February 10, 2007
Though like many Gen X'ers, I am uncomfortable with the term "feminist," there's no question I am one. I mention that because I LOVE THIS SILLY MOVIE. Yes it's sexist and caricatured, but it's also charming and funny, and it has more than a little truth in it. And, one way to read its message is distinctly feminist (or post-feminist), namely: don't buy the hype about the ideal packaging, your packaging is exactly right for the right "beholder." I can't say much more without "spoilers," but I will say that it delivers the goods in the Romantic Comedy fundamentals: people who fall in love earnestly and honestly because it happened before they noticed it happened; people who do so while they're lying through their teeth--though, and this is a MAJOR EXCEPTION--in this particular movie they're working together to lie to someone else rather than lying to each other; and, it delivers comedy as well as romance--in fact, mostly comedy while leading gently up to true romance. Finally, every major character makes a fool of themself in some way, but each also shows, at some point, a sympathetic vulnerability. It's definitely not for everyone, but if you love romantic comedies, you enjoy silly 60's sexual politics, and you are interested in the absurdity, artifice, and effort that goes into product marketing, you will find yourself "in the mood" for this little movie.
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9 of 13 people found the following review helpful:
4.0 out of 5 stars
A glimpse at a not-so-distant past, December 10, 2002
Well, whatever African-Americans feel watching the "Bamboozled"-style blackface in "Holiday Inn," modern women are likely to feel while watching this 'Fifties relic. It's one of Shirley MacLaine's earliest films, and she is at her winsome best, absolutely magnetic and button-nose cute. It's the perfect look for this amazingly reactionary comedy about a small-town "career girl" who comes to New York City, mainly to bag herself a husband. Seeing the pre-feminist wolf-masher culture in blatant full swing, with its baroque distinctions between "good" and "bad" sexist behavior is like reading a book that was written in Dimension X. Having Sex Is Bad... well, kind of. You can make out with a well-behaved man (until you get really excited, and then you have to stop...) but a cad, a man who tries to "lure" you into having a fling, is Bad. Bad Bad Bad Bad Bad. Gig Young plays one of those geefy-looking frat boy-playboy types who were supposed to be dreamy back then; David Niven is his responsibly-minded older brother, who looks askance on Gig's good-natured carousing and happy-go-lucky ways. I guess I can't really encapsulate just how incredibly, jaw-droppingly sexist this film is, but if you want a window into our not-so-distant cultural past, check this one out. It's freaky.
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1 of 8 people found the following review helpful:
2.0 out of 5 stars
Shirley,you're trying too hard., November 10, 2004
Idiotic love story. That a David Niven type would participate in this hare-brained scheme to help Shirley rope a husband is an insult to the viewer's intelligence. Come on--women were never that desperate.
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