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6 of 6 people found the following review helpful:
5.0 out of 5 stars
Culture jamming at its finest, January 19, 2004
Is this the ultimate in culture jamming? Poignant, intelligent, funny, bitingly satirical, and foot-tappingly catchy, DisPepsi assaults the listener with snippets of advertisements, advertising training materials, and other materials to show us what ad execs _really_ think about us (I'll give you a hint: we, the consumers, are an army of brainless sponges).Simply brilliant. I feel like I've just been shot point-blank in the stamper. I think I need a Pepsi.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars
A success in concept and practice., June 8, 2002
Negativland's indictment of consumerism, celebrity, advertisements and soft drinks finds them in top form most of the way through. The samples are excellently chosen and timed, especially on "Why is this Commercial?", with it's "Hi, I'm me, I'm using this to sell you this" line, and on "A Most Successful Formula". Some of the sample-laden tracks go forth in a musically, with fast paced sampling techniques and synth backing, but others form a more coherent collage, like "All She Called About", which is an interesting work about the 'New Coke' advertising campaign. Another of the sample-heavy songs is "I Believe it's L", which is about soft drink taste tests, and flies right through it's six and a half minute running time with innovative and interesting samples, musical accompaniment, and varied content. Other tracks are simple works of satire, like "Humanitarian Effort". Less sample-reliant tracks are also present, which differ in feel and quality. "Aluminum or Glass: The Memo" plods along with a simple bass and drum arrangement, recetations from an advertising handbook, samples, noises, and interesting lyrics about men, seagulls, ants, Pepsi, and many other disparate subjects. Most of the other "song-based-songs" are of lesser quality than "Aluminum or Glass", but "Drink it Up" and "The Greatest Taste Around" are satirical and clever enough to still rank among the top five songs of the album. However, the lengthy "Happy Hero" drags along over five minutes, and really says nothing new beyond the first minute. In fact, "Happy Hero" is the only mediocre track out of thirteen, which makes this an artistic success for a group working in such a variable and difficult medium. Enjoy DisPepsi.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars
What you REALLY need to know about DisPepsi, July 16, 2001
Rather than actually review DisPepsi, I'm going to make these observations:1.) This CD qualifies as art. It says more than the mere sum of its words and music. 2.) Yes this a sound collage work. But unlike most (even great) sound collage albums, this one is totally musically satisfying and stands up to repeat listenings. I'm willing to wager that by the third listening, you'll find yourself singing along to "Aluminum or Glass: the Memo." 3.) The CD is often very funny, and quite profound. But there is so much more to this CD than humor or the overt message, that long after the joke is too familiar, it will still be listenable. 4.) This is often a surprisingly emotional CD. 5.) If this were the ONLY great CD in Negativeland's catalog, it would be strong enough to earn them a place as one of the greatest US underground bands of the 20th century. 6.) What you really need to know, is that you really need to hear this CD, and that it will be worth keeping after that first listening.
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