Amazon.com Product Description
With a 13-percent thicker blade, the Stanley 25-Foot MaxSteel Contractor Grade Tape Rule lasts up to 10 times longer than standard models. For maximum durability, this tape rule is reinforced on the first six feet with BladeArmor coating. A three-rivet, corrosion-resistant multi-catch hook grabs on the side, bottom and top while a top forward blade lock design makes its easy to lock and unlock the blade.

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This tape rule features a Mylar polymer-coated blade, a heavy, heat-treated spring, and an impact-resistant case with a built-in, slip-resistant cushion grip. High-contrast colors improves blade readability in all light conditions. The tape blade measures 25-feet-by-1-inch with cross curve technology for nine feet of standout. It comes with Stanley's limited lifetime warranty.
About Stanley MaxSteel Tape Systems and BladeArmor Coating
Designed for contractor or serious home use, MaxSteel tape systems are designed to take the abuse of hard-working professionals without making any compromises. You can count on quality, accuracy, and durability with a MaxSteel tool at your side. BladeArmor coating is a patented industrial thermoplastic coating, the very same material that has been used to strengthen and protect aircraft parts, such as the rotor blades on the Sikorsky Black Hawk Helicopter. Simply put, it helps aircraft survive war zones, and it also helps tape blades survive construction zones. Applying BladeArmor coating to tape blades reduces both tape breakage and tape returns, enabling it to conquer the toughest testing ground of all -- the job site!
The Stanley Story
The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut; was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Fredericks cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become its famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanleys commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.