Marketing Builder Interactive 2.2

Other products by JIAN

Product Details

• Shipping Weight: 2 pounds
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B0000544H1
• Item model number: MBI-77751-00
• Date first available at Amazon.com: May 10, 2002
• Average Customer Review: 2.8 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #13,764 in Software (See Bestsellers in Software)

  Popular in these categories: (What's this?)

  #21 in	Software > Business & Office > Presentation > Marketing
  #22 in	Software > Macintosh > Business & Office > Presentation

• Discontinued by manufacturer: Yes

Product Description

Amazon.com Product Description
Marketing Builder features tools to plan, create, and measure your marketing projects and programs. It dramatically simplifies the process of creating a marketing program and also includes tools for everyday marketing tasks: advertising and direct-mail analysis, press releases, and more. For small or medium-sized businesses, Marketing Builder is perfect for planning projects and programs, creating marketing materials, and measuring the results and effectiveness of those programs. Use Marketing Builder to turn individual projects into an organized program that builds brand awareness, positions products, and analyzes marketing options.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

1.0 out of 5 stars Terrible customer service and technical support, March 8, 2002

By	"nhlbihealthinfocenter" (Bethesda, Maryland United States) - See all my reviews

Unnervingly bad customer service and technical support make this product more than just a waste of money. This product will cost you time and effort. I suggest Palo Alto software's Market Plan Pro and Ad Plan Pro as an alternative.

Please, don't suffer what I had to at the hands of these amateurs!

3 of 4 people found the following review helpful:

5.0 out of 5 stars This is a VERY STRONG product!, March 2, 2002

By	Gary Penton (San Diego, CA USA) - See all my reviews

I doubt that the first reviewer wasn't on the staff of a competitor. This is a very good program and is very user-friendly. The menus are well laid out and the interface is smooth. The marketing ideas recommended are time-proven and effective. There are no fadish or gimmicky marketing tools here. Just practical and well presented information. Good job JIAN!

4 of 6 people found the following review helpful:

1.0 out of 5 stars Not very strong, December 11, 2001

By A Customer

I found Marketing Builder to be a product that was not very reliable or helpful in building my marketing plans. I usually wasted more time with the software then writing. I'd recommend using a different marketing plan software.