Product Details

• Actors: Pras, Ja Rule, Jason Statham, Vondie Curtis-Hall, Tamala Jones
• Directors: Robert Adetuyi
• Writers: Robert Adetuyi, Chris Hudson, Kelly Hilaire, Ray 'Cory' Daniels
• Producers: E. Bennett Walsh, Gary Ventimiglia, Guy Oseary
• Format: Closed-captioned, Color, Dolby, DVD, Full Screen, Letterboxed, Widescreen, NTSC
• Language: English (Dolby Digital 2.0 Surround), English (Dolby Digital 5.1)
• Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  
• Aspect Ratio: 1.85:1
• Number of discs: 1
• Rating: R (Restricted)
• Studio: New Line Home Video
• DVD Release Date: March 20, 2001
• Run Time: 86 minutes
• Average Customer Review: 3.0 out of 5 stars See all reviews (8 customer reviews)
• ASIN: B000059HA6
• Amazon.com Sales Rank: #49,933 in Movies & TV (See Bestsellers in Movies & TV)
• For more information about "Turn it Up" visit the Internet Movie Database (IMDb)

Editorial Reviews

Amazon.com
Rappers Pras and Ja Rule star as Diamond and Gage, drug-dealing buddies on the mean streets of New York, in this energetic but hopelessly muddled hip-hop crime thriller. You've seen it all before: the childhood street pals hit the crisis point when Diamond wants to go straight and hot-headed Gage aspires to become the baddest gangsta on the block. Ja Rule plays the loose cannon bad boy Gage with pent-up anger and a bullying sneer, a firecracker next to burnt-out match Pras, whose commitment-shy suffering artist has a sleepy, withdrawn blandness until he's out on the streets. "I can't guarantee I'll be there for you," Diamond lamely sputters to his pregnant girlfriend before heading back out for a night of music and gunplay, coming to life with two-fisted ferocity as he coolly empties clip after clip into rival gangs. Director-screenwriter Robert Adetuyi never worries about reconciling the two sides of Diamond, and the contradictory clichés about loyalty and responsibility are delivered without a trace of irony. The John Woo-inspired action scenes are the highlights of the film, flashy, high-energy explosions of excitement that reveal Diamond as a cool-headed, criminally sharp gangster at heart. He just doesn't know it, and the film is too embarrassed to admit it. This glib, sense-numbing action fantasy coasts on the energy of the action and the music while having it both ways: violence without personal consequences and decisions without repercussions. --Sean Axmaker

Product Description
About a gifted musicians struggle to rise above the crime plagued urban streets and realize his dream. Diamond is unwittingly drawn into the world of drug-running by his childhood friend gage. The sudden death of diamonds mother forces diamond to make hard choices about his life. Studio: Warner Home Video Release Date: 04/19/2005 Starring: Ja Rule Tamala Jones Run time: 86 minutes Rating: R Director: Robert Adetuyi

See all Editorial Reviews

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

4.0 out of 5 stars Turn it up, April 20, 2004

By A Customer

All in all a respectable movie. Obviously no urban movies are gunna be winning awards but if given the proper amount of showing to audiences this movie could rate up there with the best urban movies. Ja rule's acting is amazing for a freshman appearence and pras hits the sympathetic actor alrite. I give it about 7.5/10 on my scale and would highly suggest watching it to any fan of hip hop. The soundtrack to go with it/songs preformed within the movie by ja rule and pras are also very good.

5 of 7 people found the following review helpful:

3.0 out of 5 stars It was pure [baloney], but I kinda liked it..., April 7, 2002

By	"jude_u" (London, England United Kingdom) - See all my reviews

This review is from: Turn It Up [VHS] (VHS Tape)

The plot was tired, but the acting was ok especially Ja Rule who seemed a natural to his role. Not a bad first outing Ja.
Pras co-produced and I think he should stick to doing that. His character just seemed too disinterested, or perhaps it was just Pras.
Props to Robert Adetuyi for writing and directing - Jolly good show mah men, but did the editing kill the flow?
Keep up the work guys, hey everyone's a critic...

5.0 out of 5 stars HOT, April 15, 2001

By A Customer

I was very pleasantly surprised with this film. Pras and especially Ja do incredible jobs acting, not dealing with their initial professions it's quite impressive how natural it seems to come to them.

Ja in his debut is about par or actually even a notch better than DMX in Belly. I can't wait to see him in his next appearance, let's just hope it's not a 4 line, 30 second appearance like DMX's "cameo" in Romeo Must Die.

The story flows nicely with interesting transitions and dramatic, unexpected situations. Cinematography is top-notch, very nice colors, visuals, and angles all throughout. I highly recommend this film to just about everyone.