Who Reads Southern Accents?
Southern Accents defines the distinctive voice of Southern style, with beautiful homes, gracious living, and a sense of place. While its core readers are affluent Southern women in their 40s and 50s, the magazine appeals to all readers who appreciate classic design. The romantic appeal of the magazine also transcends its geographic boundaries, speaking to a national audience who embody the Southern lifestyle and those who aspire to live it.
What You Can Expect in Each Issue:
- Decorating showcases the best ideas and tips for making your home beautiful, comfortable, and stylish. Regular features include: Our editor’s picks for the best new products on the market. Designers’ tips for solving decorating dilemmas, ranging from hanging art to choosing the right shade for your lamp to rearranging your bookshelves. Q & As with top Southern designers. How to incorporate the latest colors into your décor through fabric and paint.
- Gardening brings the best ideas from around the South and around the world. Regular features include: Garden Tour, tagging along with landscape architects to their favorite public gardens, both here and abroad, and giving insight on how to adapt the principles of great design to your own yard. Plant profiles that spotlight what’s blooming in the garden now, where to buy it, planting tips, and destinations where you can view beautiful displays even if you don't have a green thumb.
- Architecture celebrates the best of Southern architecture, where attention to detail and quality materials often trump size. Regular features include: Remodeling—making the most of the house you are in. Preservation stories showcasing architects and homeowners who, through a labor of love, save historic structures to last into the next century and beyond.
- Art & Antiques educates in a fun and informative way. Regular features include: Profiles of Southern artists who are making a name for themselves. Educated Eye—focusing on a different piece each issue, this column tells you what to look for when shopping for antiques to get the best possible piece. Collecting—what to look for when buying antiques.
- Entertaining offers seasonal party ideas, recipes, table settings, flower arranging, and everyday etiquette. Regular features include: Fresh ideas for parties and entertaining at home. Contributing Editor Julia Reed presents fantastic recipes and spices things up with tales of her real-life adventures in entertaining. Inspiring ideas for setting the table with style. Great at-home flower arrangements. Etiquette for the modern woman.
- Travel gives an insider’s view on some of our favorite destinations. Regular features include: City Notebook puts our own spin on travel by asking stylish locals where they eat, shop, and stay. Great Getaways to the newest resorts and spas, just right for a relaxing weekend. Sense of Place—an essay-based story celebrating what makes the South so unique.
- Feature Articles: From decorating to gardening to entertaining to travel, each issue delivers topics that address living well and surrounding yourself with beauty and meaning. Recent issues have featured the glamorous, light-filled interiors of designer Gerrie Bremermann, updated rose arrangements from florist Dejuan Stroud, and a poignant salute to the residents of New Orleans who are still striving to make a difference, years after Katrina ripped through the city.
Magazine Layout: The graphic design of
Southern Accents is as sophisticated and well-edited as the homes that appear on its pages. The use of large images invites the reader into the story, and the text complements rather than overwhelms the design. Boxed text and pull quotes provide entry points and give at-a-glance information to engage the reader right away. .
Click on any image below to see select pages from Southern Accents:
Contributors: Contributors vary from issue to issue and represent the best in their fields. Each brings a unique perspective and a passion for design. The author of
Ham Biscuits, Hostess Gowns, and other Southern Specialties,
Julia Reed is the consummate hostess who writes our food column. Her work can also be seen in
Vogue and
Newsweek. Other notable contributors include decorating doyenne
Bunny Williams, architect
Russell Versaci, antiques dealer Patrick Dunne, developer Carol Isaak Barden, and author
Logan Ward.
Past Issues: Comparisons to Other Magazines: Southern Accents showcases “Beautiful Homes, Gracious Living, and A Sense of Place.” But its character extends beyond its content by providing readers with a deep sense of meaning and comfort.
Southern Accents seeks to connect readers to their roots. Its design philosophy encourages them to have the confidence to mix tradition and personal expression. Finally, it provides the access, resources, and inspiration to help readers create a more beautiful and meaningful life.
Advertisers: The advertisers mirror the content with the majority coming from the “homes” category, fabrics, furniture, appliances, and building materials. Real estate, automotive, and jewelry brands are seen throughout the pages as well. The advertising complements rather than competes with editorial, striking a nice balance.