The Experience Is the Marketing--A Special Report [DOWNLOAD: PDF] (Digital)

~ James H. Gilmore (Author), B. Joseph Pine II (Author)

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Product Description

How could titans of media and marketing fail miserably at retailing? That's what James H. Gilmore and B. Joseph Pine II ask in this e-Doc, a Special Report that provides the reader extensive insight into the important emergence of "marketing experiences." Retail stores, no matter how well done, are no longer enough to attract customers; companies must create experience venues that are so compelling that customers can't help but pay attention -- and then pay happily for the goods or services they go on to purchase. Via extensive illustrations and examples (including many manufacturers and B2B companies), the authors explain how such places -- whether real or virtual -- do a better job of generating demand than most advertising or marketing campaigns. Companies that embrace such revenue-generating experiences create a new way of doing business that makes old-style traditional marketing superfluous. With this Special Report, Pine and Gilmore extend the ideas in their book, The Experience Economy, to any company in need of energizing its marketing or enhancing its customer interactions. This e-Doc is published by BrownHerron Publishing, with permission. BH SmartDocs offer global immediacy, delivering new ideas about managing and leading faster and more economically than any other form of publishing; they are sold exclusively by Amazon.com.

Product Details

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• Format: Adobe Reader (PDF)
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
• Windows Compatible: Yes
• Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
• File Size: 178 KB
• Digital: 14 pages
• Publisher: BrownHerron (August 26, 2002)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #810,662 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Excellent Addition To The Experience Economy, June 4, 2007

By	Samuel R Daines II - See all my reviews

Positive addition to Pine & Gilmore's The Experience Economy. A quick read that fleshes some concepts touched on in the book. LOVE the pdf/download format.