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IT Doesn't Matter (HBR OnPoint Enhanced Edition)
 
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IT Doesn't Matter (HBR OnPoint Enhanced Edition) [DOWNLOAD: PDF] (Digital)

by Nicholas G. Carr (Author)
3.5 out of 5 stars See all reviews (4 customer reviews)

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Editorial Reviews

Product Description
This is an enhanced edition of HBR article R0305B, originally published in May 2003. HBR OnPoint articles include the full-text HBR article, plus a synopsis and annotated bibliography. This widely debated article now includes 14 Letters to the Editor. As information technology has grown in power and ubiquity, companies have come to view it as evermore critical to their success; their heavy spending on hardware and software clearly reflects that assumption. Chief executives routinely talk about information technology's strategic value, about how they can use IT to gain a competitive edge. But scarcity, not ubiquity, makes a business resource truly strategic--and allows companies to use it for a sustained competitive advantage. You gain an edge over rivals only by doing something that they can't. IT is the latest in a series of broadly adopted technologies--think of the railroad or the electric generator--that have reshaped industry over the past two centuries. For a brief time, these technologies created powerful opportunities for forward-looking companies. But as their availability increased and their costs decreased, they became commodity inputs. From a strategic standpoint, they no longer mattered. That's exactly what's happening to IT, and the implications are profound. In this article, HBR's Editor-at-Large Nicholas Carr suggests that IT management should, frankly, become boring. It should focus on reducing risks, not increasing opportunities. For example, companies need to pay more attention to ensuring network and data security. Even more important, they need to manage IT costs more aggressively. IT may not help you gain a strategic advantage, but it could easily put you at a cost disadvantage.

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  • Publisher: Harvard Business Review (March 3, 2009)
  • Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
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16 of 17 people found the following review helpful:
5.0 out of 5 stars "Focus on risks, not opportunities", May 17, 2003
Nicholas Carr's article is at the centre of a firestorm. At a time when the IT industry seems to be in a bottomless freefall, the suggestion that companies should spend even less on IT investments is unwelcome to many ears.

"IT Doesn't Matter" certainly isn't the first paper to point out that the IT industry has been maturing. Previous analysts' reports have compared IT to such rustbelt industries as automotive manufacture, power generation and railroads. Carr is the first person, however, to have written a studied, coherent and complete explanation for how this new generation of software needs to be managed from a business person's point of view - and to do so in the prestigious Harvard Business Review, where he is Editor-At-Large.

The responses to this paper have been the predictable cheers from those who detest everything to do with IT, and the furious rebuttals from those who see IT as the primary, or only, hope for a resurgence of our economy. Nicholas Carr's thesis defends neither extreme. His carefully-phrased paper differentiates between strategic and essential, affordable and cheap, innovative and valuable. This enhanced edition of the article that first appeared in the HBR in May 2003 is well worth reading.

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8 of 9 people found the following review helpful:
4.0 out of 5 stars Comparing IT with previous broadly adopted technologies, July 7, 2003
By Gerard Kroese (The Netherlands) - See all my reviews
(REAL NAME)   
Nicholas G. Carr is Harvard Business Review's editor-at-large and writes for several leading business magazines/newspapers. This article was published in the HBR's May 2003-issue.

As information technology's power and presence have expanded, companies have come to view it as a resource even more critical to their success. Since 1965, the capital expenditures of American companies on IT has risen from 5% to almost 50% (well over $2 trillion) each year. The attitude towards IT has also changed in this period, from proletarion tools to strategic tools. But Carr believes that IT is best seen as the latest in a series of broadly adopted technologies that have reshaped industry over the past two centuries. And although these technologies opened opportunities for forward-looking companies to gain real advantages, they become commodity inputs as their availability increases and their cost decreases. Building on comparisons that the impact of railways, the telephone, and electric power had on business, the author explains the coming implications for corporate IT management. He discusses the vanishing advantage of IT, the commodization of IT, and a more cautious approach toward IT in the years to come. Carr's advice for IT management is take a more defensive posture toward IT (spend less; follow, don't lead; and focus on vulnerabilities, not opportunities).

Yes, a good article on the future of information technology. And although a good many people/companies will not like it, the author has a strong, somewhat negative, message. Based on the histories of previous technologies Carr believes that IT management should become boring, with a far more defensive approach toward IT. I also recommend Michael E. Porter' 2001-article 'Strategy and the Internet'. The article is written in simple business US-English.

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1 of 1 people found the following review helpful:
1.0 out of 5 stars I think that this is obscurantism, plain and simple, May 4, 2008
"OBSCURANTISM is a word that's no longer used these days. In the forties, it was a favorite of literary and social critics. The dictionary defined it as "a deprecation of or positive opposition to enlightenment or the spread of knowledge, especially a policy (as in art or science) of deliberately making obscure or withholding knowledge from the general public," also a "style (as in literature and art) characterized by haziness and lack of sharp definition." (from Obscurantism.(Opinion & Editorial)

This is fully applicable to Carr writings. Haziness and lack of sharp definition are typical. Carr used focus on IT shortcomings to propose a new utopia: users are mastering complex IT packages and perform all functions previously provided by IT, while " in the cloud" service providers fill the rest. This is pretty fine humor not no much more.

The key problem with the current IT its "dilbertalization". That's why IT is often perceived as hostile to business interests. With WAN based service providers dilbertalization of IT just moves to other buildings.

Carr approach to IT is completely anti-historic. This is the first and major problem with his article. IT already experienced several dramatic transformations. Also complexity of IT systems has no precedents in human history and as such analogies with railways and electrical grid are deeply and irrevocably flawed as they does not capture the key characteristic of the technology: its unsurpassed complexity and Lego type flexibility.

The second aspect of his anti-historical approach is that Carr profess a very narrow and static definition of IT. During 60 year of IT evolution its role dramatically changed at least a dozen times. The first applications of IT were military calculations. Then batch computing became dominant and report generation became prominent. With mainframes came time-sharing and first "enterprise" applications like airlines and railway ticketing systems. Later come mini and micro computing revolutions which make computers a commodity like telephone. The next act in this drama was emergence of Internet and Web technology and wireless communications which put computer in the cell phone like iPhone. There is no guarantee that this is the last transformation.

The second problem with Carr views is absolutization of service provider model and propaganda of "bandwidth communism". As for his prediction of eminent switch to WEB based service providers so far he proved to be a very poor forecaster: there no significant movement to this model five years after publication. IT employment in datacenters had grown in all years since 2003 (in 2007 by 7-8%). So much about the death of the datacenter. Also the power of laptops is such that to provide even 30% of it via remote applications is very problematic and extremely costly. Streaming of applications might make sense but remote applications outside simplistic like WEB-mail and WEB hosting face challenges.

The other interesting problem is that IT costs in large enterprises are already minimized (often 1-3% of total costs) and further minimization does not bring much benefits (what can you save from 1% of total costs; but you can lose a lot). the question arise: why bother ?

Now about Carr bandwidth communism. WAN bandwidth is not free and contrary to Carr's views reliable 24x7 communication with remote datacenter cannot be achieved via public channels and buying dedicated WAN links can be extremely expensive: for mid-side companies it is usually as expensive as keeping everything in house. That makes problematic "in the cloud" approach to any service where disruptions or low bandwidth in certain times of the day can lead to substantial monetary losses. Also bandwidth is limited: for example OC-1 and OC-3 have their upper limit of 51.84Mbit/s and 155.2 Mibit/s correspondingly. There are quite a few game enthusiasts, movies collectors, etc who would like to use all publicly available bandwidth. In a sense we face here typical "tragedy of commons".

Yet another problem with Carr's views is that discounting IQ inherent in local IT staff open enterprise to various form of snake-oil salesman and IT consultants proposing their wares. And server providers are not altruists.
Lack of IT talent instantly makes a company a donor in the hands of ruthless external supplies and contractors. Consultants (especially large consultant firms) can help but they also can become part of the problem due to the problem of loyalty. We all know what happened with medicine when doctors were allowed to be bribed by pharmaceutical companies. This situation which is aptly called "Viva Viagra" and which useless or outright dangerous drags like Vioxx were allowed to became blockbusters was fully replicated in IT: myth about independence of IT consultants is just a myth (and moreover, some commercial IDS and EMS systems in their destructive potential are not that different from Vioxx ;-).

Carr's recommendation that companies should be more concerned with IT risk mitigation then IT strategy is complete baloney. Security cannot be achieved without sound IT strategy and participation of non-security IT staff. The real problem here is the place of security staff in the whole organization (usually it is never a strategic place, so they have no real say in architecture) and the level of competence of security personnel. Often the security department is just a stone on IT neck and an exile point for less competent staffers (or worse). IT architecture is of paramount importance and no amount of "risk mitigation" blah-blah-blah can change that. Also even incompetent security personnel costs money and with better architecture you can use less of this personnel which is strictly speaking an overhead (the author knows this all too well as he had spent many years in IT security ;-).

All-in-all Carr proposed just another dangerous utopia and skilfully milked the controversy the article generated in his two subsequent books.









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4.0 out of 5 stars Very Thought Provoking
This is a very good read - I think he has missed the point with his conclusions, but what he says is thought provoking none the less. Read more
Published on December 23, 2003 by D. C. Knight

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