Dudley Moore plays a stressed-out advertising copywriter who is committed to a sanitarium. And there, with the help of his fellow mental patients, he does his best "creative" work: campaigns that-in the movie's view-tell the truth about the products they advertise. The ads are hugely successful, and the ad-agency bigwigs, predictably, try to exploit the innocent eccentrics who've dreamed them up. The copywriter, meanwhile, is recovering his sanity and falling for the cutest of the loonies, played by Daryl Hannah. This desperate, interminable comedy is sort of a nightmare combination of "King of Hearts" and "Putney Swope"-with glossy Hollywood-style uplift thrown in. Honesty has nothing to do with the moviemakers' approach: they give the usual shoddy goods an old-fashioned hard sell. Screenplay by Mitch Markowitz. Directed, ineptly, by Tony Bill. -Terrence Rafferty
Copyright © 2006
The New Yorker
From the Back Cover
He's Dudley Moore, ("10," "Arthur"). She's Darryl Hannah ("Splash," "Roxanne," "Steel Magnolias"). Separately, they're two of Hollywood's most popular stars. Together they're Crazy People.
When a stressed out ad exec (Moore) proposes a "truth in advertising" scheme, he is promptly shipped off to a mental institution. There he teams up with a kooky blonde (Hannah) and a slew of nutty patients. What happens next is absolutely crazy because the public goes absolutely nuts for the new way of advertising. You'll chortle over the advertising slogans you've always wished Madison Avenue would use!