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* How conservatives were able to gain so much power

* What "framing" is

* How the term "tax relief" works to frame the debate over taxation

* How to debate a conservative

* Where have all the religious liberals have gone

* Why there seem to be two Americas

* How to influence a swing voter

* How to 'frame' President Bush

* Values win elections. Conservatives know theirs. Do you know yours?

George Lakoff is one of the world's best-known linguists. He is Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and a founding senior fellow at the Rockridge Institute. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, 2nd Edition, (2002).

Howard Dean calls Lakoff "one of the most influential political thinkers of the progressive movement." Lakoff's star has been rising--he is currently an advisor to John Kerry and contributed to his acceptance speech at the Democratic Convention.