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This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1995. The length of the article is 4190 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The PR and advertising industries started to understand the usefulness of the Internet only in the early 1990s and are now trying to catch up with other fields. For PR professionals, the Internet features that are most beneficial are electronic mail, the World Wide Web (WWW), Usenet, ListServ, Gopher and TelNet. The e-mail can be used for intracompany or intradepartment communication, communication between agencies and clients, communication between PR professionals and media people, and interviews with spokespersons. The World Wide Web, on the other hand, is most useful for client recruitment, client services and training, issues research, audience research and competitive intelligence. Usenet can be used in audience research while Listserv is most applicable to issues research. The gopher and TelNet are for searching information not found in the WWW. Commercial services, including America Online and CompuServe, are also available.
Citation Details
Title: An Internet primer for public relations. (includes bibliography)
Author: Randy Bobbitt
Publication: Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p27(6)
Distributed by Thomson Gale
From the supplier: The PR and advertising industries started to understand the usefulness of the Internet only in the early 1990s and are now trying to catch up with other fields. For PR professionals, the Internet features that are most beneficial are electronic mail, the World Wide Web (WWW), Usenet, ListServ, Gopher and TelNet. The e-mail can be used for intracompany or intradepartment communication, communication between agencies and clients, communication between PR professionals and media people, and interviews with spokespersons. The World Wide Web, on the other hand, is most useful for client recruitment, client services and training, issues research, audience research and competitive intelligence. Usenet can be used in audience research while Listserv is most applicable to issues research. The gopher and TelNet are for searching information not found in the WWW. Commercial services, including America Online and CompuServe, are also available.
Citation Details
Title: An Internet primer for public relations. (includes bibliography)
Author: Randy Bobbitt
Publication: Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p27(6)
Distributed by Thomson Gale
