Gender Equity in Televised Sports: A Comparative Analysis of Men's and Women's NCAA Division I Basketball Championship Broadcasts, 1991-1995.: An article ... Journal of Broadcasting & Electronic Media [HTML] (Digital)

by James R. Hallmark (Author), Richard N. Armstrong (Author)

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This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 22, 1999. The length of the article is 6918 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study compares the variety and frequency of camera shots and graphics in broadcasts of men's and women's NCAA Division I championship basketball games from 1991 to 1995. Hypotheses predict that broadcasts of women's games--in comparison to broadcasts of men's games--employ fewer camera shots and graphics, use camera shots and graphics of longer duration, and consume significantly less broadcast time. The data partially confirms the first two hypotheses but rejects the third.

Citation Details
Title: Gender Equity in Televised Sports: A Comparative Analysis of Men's and Women's NCAA Division I Basketball Championship Broadcasts, 1991-1995.
Author: James R. Hallmark
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: March 22, 1999
Publisher: Broadcast Education Association
Volume: 43 Issue: 2 Page: 222

Distributed by Thomson Gale

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• File Size: 43 KB
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• Publisher: Broadcast Education Association (July 28, 2005)
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