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Selling 2.0: Motivating Customers in the New Economy

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Selling 2.0: Motivating Customers in the New Economy [BARGAIN PRICE] (Paperback)

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4.8 out of 5 stars See all reviews (5 customer reviews)

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Editorial Reviews

Review

" …powerful and illuminating…based on solid research that truly reflects what customers expect from salespeople today." -- Gerhard Gschwandtner, Publisher & Editorial Director, Selling Power magazine

"...clarifies just how radically the selling function has changed.Read it before your competition does!" -- Larry Wilson, Author; "Stop Selling, Start Partnering"

"...should be required reading for every employee in every company in America from the CEO down." -- Lou Pritchett, VP, Sales (Retired), Procter & Gamble

"...the most practical guide to dealing with the changing customer... Read it or be left in the dust!" -- Lee Iacocca, Founder and CEO, EV Global Motors (former CEO of Chrysler Corp.)

"...will make a genuine and far-reaching contribution to most every reader's thinking and results." -- Ed Satell, "The Selling Advantage"

"An innovative paradigm for the new economy. The rules have changed. The seller needs to assume the role of motivator." -- Doron Kempel, VP Media Group, EMC

"Full of powerful, practical, proven sales methods that will help you to sell more effectively than ever before." -- Brian Tracy, President and CEO, Brian Tracy International, and author, Advanced Selling Strategies and Maximum Achievement --This text refers to an alternate Paperback edition.

Product Description

Today's customers have more information, power, and choice. Trying to push these empowered customers with dated selling techniques is no longer effective. Gordon’s vision of "motivating your customers to buy" is more than words. He has captured the renaissance of new ideas in a hands on, practical guide.

Through seven separate research studies on thousands of sales people and buyers, as well over 100 personal interviews with America’s top sales organizations including Microsoft, Coca Cola, Nike, Merrill Lynch, Fidelity, America Online, Yahoo, Disney, IBM., Intel, UPS, Pfizer, Bristol-Myers Squibb, Ford, Sony, Southwest Airlines, PricewaterhouseCoopers, Oracle, Dell, Cisco Systems, MasterCard, Lucent, Xerox, and Marriott, nationally-recognized sales territory trouble-hooter Josh Gordon has identified the 17 motivational approaches essential for success. From Building Trust, Selling a Vision, Selling Value, and Partnering, Gordon guides you every step of the way.

A German language edition of Selling 2.0 has been released in October 2001 by Gabler (Bertelsmann's trade book division). --This text refers to an alternate Paperback edition.

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Product Details

Paperback: 282 pages
ISBN-10: 0425176495
ASIN: B000ENBPC0
Product Dimensions: 8 x 5.2 x 0.7 inches
Shipping Weight: 5.6 ounces

Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)

Amazon.com Sales Rank: #5,208,983 in Books (See Bestsellers in Books)

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	85% buy the item featured on this page: Selling 2.0: Motivating Customers in the New Economy 4.8 out of 5 stars (5)
	15% buy Presentations that Change Minds: Strategies to Persuade, Convince, and Get Results 5.0 out of 5 stars (4) $16.29

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Customer Reviews

5 Reviews

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4.8 out of 5 stars (5 customer reviews)

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Most Helpful Customer Reviews

5.0 out of 5 stars Insightful, December 11, 2001

By	Frank Alden (San Francisco) - See all my reviews

This review is from: Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy (Paperback)

An amazing book. Insightful and full of vision. But at the same time it gets down to brass tacks and tells you how to close sales. It is a fun read and easy to follow. If you want to know how to win at selling today this book is for you.

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5.0 out of 5 stars Great book if you ignore the hype, February 25, 2001

By A Customer

This review is from: Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy (Paperback)

Josh Gordon is a marketing genius. This book offers great insights into selling in the New Economy, but get this: a lot of the ideas he presents are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together. I found it important for my own selling strategy but don't expect every page to be full of new ideas you haven't heard of before.

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5.0 out of 5 stars Great stuff!, February 15, 2001

By A Customer

This review is from: Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy (Paperback)

I liked it a lot. Simple and fun to read. Lots of good ideas.It makes you think.

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Most Recent Customer Reviews

5.0 out of 5 stars It sneaks up on you
This book sneaks up on you. It is a fun and easy read. I found it to be packed with practical suggestions and does a great job spelling out in specific terms how selling is... Read more

Published on January 21, 2001

4.0 out of 5 stars Relevant topic material, well organized
The book was very well organized, and very client-centric. I thought the detail of survey results was used well to bridge the chapters. Read more

Published on October 30, 2000

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