Product Description
When Mintel last reviewed the market in 2004 this sector had performed particularly well due to more consumers choosing these healthier drinks, yet questions arose as to whether the sector was reaching maturity or whether further growth potential remained. What was clear was that penetration rates for both bottled water and fruit juice were very high and had shown little growth from 2002-04 suggesting that there were few new customers to target. Consequently, emphasis in the sector may have moved towards increasing consumption opportunities among existing users.
