Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief [BARGAIN PRICE] (Hardcover)

by Jerry Oppenheimer (Author) "Born on November 3, 1949, Anna was a healthy tot with a mop of straight, shiny dark brown hair and intelligent, dreamy grayish-green eyes set..." (more)
Key Phrases: fashion battlefield, fashion magazine world, fashion coverage, New York, Charles Wintour, British Vogue (more...)

Editorial Reviews

From Publishers Weekly
Already skewered in the 2003 novel The Devil Wears Prada, Wintour now gets a marginally more factual treatment in this latest unauthorized bio from celebrity trasher Oppenheimer (who's profiled Martha Stewart, the Clintons, Jerry Seinfeld, Barbara Walters and others). As in his previous works, Oppenheimer combs his subject's past, interviewing old school pals, ex-boyfriends, distant relatives, professional enemies, former colleagues and anyone else in possession of an ounce of dirt. Wintour has a reputation for being one of the nastiest women in both the fashion world and the realm of magazine publishing, a standing Oppenheimer bends over backward to bolster, dotting his pages with catty stories about her "calculated," "offensive" maliciousness (she'd buy clothes that were too small for her high school girlfriend, just so the girl would feel fat; later, at New York magazine in the early 1980s, she stole story ideas from colleagues). Although Oppenheimer clearly feels Wintour's notoriety is deserved, he does recognize her achievements: putting a model in jeans on the cover of Vogue, for example, when no one had dreamed of mixing denim with couture. If readers can ignore Oppenheimer's often over-the-top style ("The Wintour of British Vogue's discontent was about to begin"), they'll find some fun dish here. Photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

From The Washington Post
The editor in chief of a pop-culture magazine where I used to work would sternly forbid the staff to use the word "icon," unless they were referring to ancient Russian religious art. And I applauded him! The English language is eroding fast, and we need to throw up all possible embankments.

Yet when one reads Jerry Oppenheimer's gleefully ballyhooed biography of another editor in chief -- or "editrix," a sexist term Anna Wintour helped inspire -- icon is exactly the word that comes to mind. Not in the sense of "legend" or "very big celebrity," as it is breathlessly applied to people like Madonna (though in the fashion industry at least, Wintour has certainly achieved such stature), but "icon" meaning image, portrait, cartoon. Many ex-friends, lovers and business associates sallied forth to speak about Wintour -- now 55, a woman in her prime like Miss Jean Brodie, presiding over the crème de la crème or rather the skim milk of skim milk of the Condé Nast finishing school. (Disclosure: I am a contributing editor at Allure, a Condé Nast publication.) But most of her current intimates refused to speak for the record, and in the absence of such testimony, the author often is forced to construct his aloof, elusive subject as a collection of visual symbols. Wintour is her miniskirt; her bobbed hair (it gets a five-page disquisition); her bloody-rare hamburger; her ubiquitous sunglasses -- which, we learn in one of the book's few sympathetic moments, are not a style affectation, but a cover up; the poor thing is apparently "blind as a bat." Could it be that Vogue's top vixen has some personality traits in common with another "icon" of this season, the half-deaf aviator-mogul Howard Hughes, immortalized in the Oscar-nominated movie "The Aviator"?

As in Hughes's case, it's hard to feel much sympathy for Wintour, who was born into privilege and has refused to relinquish it for a nanosecond. (When her East Village sublet was overrun by cockroaches in 1978, Oppenheimer reports, she fled in a taxi, never to return.) Her mother was a bespectacled Bostonian social worker who never got over the accidental death of her eldest son, and whose rural American relatives are treated like hired help by adult Anna (or so they complain); her father was the renowned London newspaper editor Charles "Chilly Charlie" Wintour, a bit of a Black Jack Bouvier type who later remarried one Audrey Slaughter. (One of the many pleasures of the Wintours' tale is how densely populated it is with outlandishly named, British bodice-ripper-sounding characters: Drusillas and Isabellas and Georginas. Nearly everybody is quoted in swooping italics, which enhances the effect.)

After his daughter scorned traditional schooling -- the mean teachers weren't thrilled about that penchant for miniskirts -- Daddy Wintour helped her get a couple of career breaks, beginning with a stint as a shopgirl at Biba, the boutique of London's swinging '60s. You might need to be a serious media or fashion wonk to appreciate Oppenheimer's meticulous tracing of the single-minded career arc that followed, the most titillating revelation of which might be that Wintour put in time at a now defunct sister magazine to Penthouse -- a fact she later deftly excised from her résumé. Amid the hirings and firings and photo shoots, we find a newsflash: The Vogue editor can be demanding in the workplace! To achieve her current perch, it appears, she harnessed "unvarnished ambition" -- still, incredibly, a slur when applied to women. The overall impression is almost as cartoonish as that sketched in The Devil Wears Prada, a roman à clef by Wintour's former assistant Lauren Weisberger.

If only for its verisimilitude, Front Row is an infinitely more satisfying Wintour treatise than that limply plotted bestseller; if Weisberger's heroine had taken a week off to groove at a Bob Marley concert, no one would've believed it. But the text could have used a little judicious airbrushing. Oppenheimer is fond of slipping jarringly into hipster colloquialisms like "way cool" and "freaking" -- more suitable to a contributor to Vogue's extremely successful teen spinoff edition than to a veteran biographer. He fails to acknowledge that even if you hate what Vogue represents, in its current incarnation it's a very, very good magazine; delicious in its unapologetic elitism and strong if fantastical point of view, a pleasure to page through every month. And he attributes the phrase "give them what they never knew they needed" to Wintour's predecessor, Grace Mirabella, without crediting the inspiration of Mirabella's predecessor, the flamingly iconic Diana Vreeland.

Reviewed by Alexandra Jacobs
Copyright 2005, The Washington Post Co. All Rights Reserved. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 384 pages
• ISBN-10: 0312323107
• ASIN: B000JU7MPM
• Product Dimensions: 9.2 x 6.2 x 1.3 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.6 out of 5 stars See all reviews (40 customer reviews)
• Amazon.com Sales Rank: #742,310 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

36 of 40 people found the following review helpful:

4.0 out of 5 stars Well researched bio of Anna Wintour., March 7, 2005

By	Lee Mellott "www.mylilgolddress.com (Earn at ... (Frederick, Maryland) - See all my reviews (TOP 500 REVIEWER)

This review is from: Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief (Hardcover)

I stopped reading Vogue years ago. I dress simply in classic styles and have little interest in the fashions shown by Vogue and many other magazines. And Vogue seems out of touch with its readers with stodgy articles and clownish fashions. (I find Elle to be more fresh and appealing). But I am always interested in a good bio and decided to read about the mystery behind the woman at the helm of Vogue.

It appears that Ms. Wintour was very "cool" from the get go. Nice when she needed to be but rarely covering her true frosty nature. Confident and collected she knew what she wanted from an early age and went after it.

Ms. Wintour did not graduate from high school and does not write very well, according to the author..so luck, family background, a strong sense of fashion and animal agressiveness played a large role in her rise to the helm of Vogue's masthead.

As I read throught the book, I couldnt help but be glad that I have no desire to enter the apparent competitiveness and cattiness that marks the world of fashion magazines. A cutthroat business where wearing the wrong shoes or skirt style will send smirks your way.

As Anna climbs to the top you read about how she loses friends, alienates people (yet somehow many come back for more abuse),and tramples on others to get where she wants to be. All the while she appears to fascinate others with her cool demeanor and aloof attitude. She is portrayed by the author as a shallow individual whose interests center around herself and clothes and thats about it.

The author is exhaustive in his research. As another reviewer pointed out, more photographs would have been nice. But overall an interesting read and one that may have you studying Vogue magazine to see how much the masthead varies from month to month as Ms. Wintour fires and hires at her imperious leisure.

21 of 22 people found the following review helpful:

3.0 out of 5 stars Middling "Row", March 25, 2005

By	E. A Solinas "ea_solinas" (MD USA) - See all my reviews (TOP 10 REVIEWER)    (REAL NAME)

This review is from: Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief (Hardcover)

Anna Wintour is one of those people that it's almost absurdly easy to hate... especially if you've worked under her. "Front Row: Anna Wintour" opens with a description of the poor girls who show up bare-legged in freezing temperatures, all to cater to the fashion diva's whims. It gives a taste of what is to come.

Anna Wintour was born the daughter of high-ranking British parents, one a social do-gooder and the other a major newspaper editor. She followed in neither parent's footsteps -- from her early schooldays, it became obvious that Anna cared first and foremost about fashion, shortening her gym skirts and defying strict dress codes (which led to expulsion from high school).

As a teen, she was a minor club goddess. Then with her father's credentials as a calling card, Anna started delving into the world of fashion writing, including brief stints at magazines like Harper's Bazaar, the ill-fated Viva, and Home and Gardens, which she singlehandedly destroyed. Finally "nuclear Wintour" got her dream job: editor-in-chief of Vogue magazine.

Jerry Oppenheimer isn't exactly the ideal biographer, having written some truly awful biographies of Ethel Skakel Kennedy and Martha Stewart. However, he does a passable job with "Front Row," by coolly and calmly exposing the many flaws of Vogue's editor-in-chief, including how she incited rebellion and destroyed at least one magazine with her celebrity-obsessed revamps.

He also does an excellent job of deflating Wintour's imposing image, by revealing the times she was found sobbing, played "little girl," or acted in a manner that could have gotten her sued. For example, we find out that she pettily fired people for not being young and attractive enough, and scuppered a bestselling author's essay because he wasn't good looking. Juicy juicy.

Unfortunately, Oppenheimer's writing is not up to the challenge. At best, his writing is dry and distant, with the odd embarrassing moment (such as a lame erection joke early in the book). He also gives detailed exposes of Wintour's assorted paramours, but her kids get almost no coverage at all. He seems more interested in the "fashion wars."

Her icy attitude and ruthlessness have made her a legend in fashion circles, but "the devil who wears Prada" loses some of her sting after this book has been read.

19 of 20 people found the following review helpful:

3.0 out of 5 stars Confirmation that "The Devil Wears Prada" wasn't complete fiction!, May 3, 2006

By	samiam0917 (North Carolina) - See all my reviews

This review is from: Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief (Hardcover)

I read "The Devil Wears Prada" by Lauren Weisenberger last summer, knowing it was written by a former assistant of Anna Wintour. I expected to be entertained with reports of the outrageous behavior by the rich and famous and wasn't disappointed. I found myself humorously horrified at the extent to which the Miranda Priestly character reigned with terror over her subordinates and colleagues and astonished at the number of people who took her abuse as "just part of the job." I also recall thinking at the time, "if these were real people, I'd recommend therapy...and fast."

Well, I've just finished "Front Row" and it appears that much of what is set forth in "The Devil Wears Prada" is closer to the truth than one might have originally thought. The book appears to be well-researched and unbiased. He gives a solid reporting of her life from childhood to present and never does the reader get the idea that Mr. Oppenheimer is "out to get" Ms. Wintour or that he is only reporting the negative side of things. While there were a few positive comments here and there, however, most reports related to Ms. Wintour do tend toward the negative. Given the the number of people willing to comment "on the record" and be quoted by name, I'm guessing this is just a simple case of "the truth hurts."

Okay...now pardon me while I pull out my soapbox for a minute...

After reading this book, the saddest thing to me is the fact that there are so many people -- starting with Anna Wintour herself, her colleagues, photographers, writers, assistants, etc. -- who actually perpetuate this type of behavior and treat it as if it were to be taken seriously. Anna Wintour is a fashion editor, for God's sake! She isn't a teacher or a scientist or a doctor or a law enforcement officer...she's a fashion editor. She tells a very small segment of self-important society what to wear. If everyone in the world started wearing togas or Catholic-school uniforms tomorrow and Vogue closed it's doors, putting Ms. Wintour out of a job, how many people would be worse off than they are today? How many people would actually even notice? Perhaps "Nuclear Wintour" should give that some thought the next time she rides alone in the elevator up to her office to berate her latest assistant.

One last thought as I put the soapbox away...

If you're interested in reading "The Devil Wears Prada" in addition to this book (and I recommend both), you should definitely read "The Devil Wears Prada" first. Somehow, I can't imagine "The Devil Wears Prada" is quite as funny once you've read "Front Row" and realize how close to reality Ms. Weisenberger's "fictional novel" might actually be.