![Public relations and sport in promotional culture [An article from: Public Relations Review]](http://ecx.images-amazon.com/images/I/51AVCCTHRDL._SL500_AA240_.jpg)
Product Description
This digital document is a journal article from Public Relations Review, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This paper argues that by examining a central feature of contemporary culture, new insights about public relations practice can be gained. Concepts of spectacle, 'mega-events', media events, celebrity, politics and lifestyle are highlighted. The paper blends various disciplinary sources and themes and links to the work of Curtin and Gaither, Hodges and Pieczka [Curtin, P.A. & Gaither, T.K. (2005) 'Privileging identity, difference and power: the circuit of culture as a basis for public relations theory', Public relations review 17 (2), 91-115; Hodges, C. (2006). Relaciones humanas: The potential for public relations practitioners as cultural intermediaries in Mexico City. Unpublished doctoral thesis. University of Bournemouth; Pieczka, M. (2006). Promotional work: The case of PR consultancy in the UK 1995-2000. Unpublished doctoral thesis. University of Stirling] all of whom have explored Bourdieu's concept of 'cultural intermediary' in relation to the role of public relations.
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