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The Girl With the Gallery: Edith Gregor Halpert And the Making of the Modern Art Market
 
 
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The Girl With the Gallery: Edith Gregor Halpert And the Making of the Modern Art Market [BARGAIN PRICE] (Hardcover)

by Lindsay Pollock (Author)
Key Phrases: folk art sales, daylight gallery, author phone interview, New York, Downtown Gallery, Stuart Davis (more...)
4.9 out of 5 stars See all reviews (8 customer reviews)


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Editorial Reviews

From Publishers Weekly
Pollock, who reports on the art market for Bloomberg News, retrieves a uniquely American story: a plucky heroine escapes Russia with her parents, grows up in New York poverty and ends up owning one of the most influential and successful art galleries of the 20th century, one that virtually created the market for American art. Startlingly young when she embarked on her career in 1926, Edith Gregor Halpert (1900–1970) was one of the few gallery owners with an eye for the American avant-garde of the '20s, '30s and '40s. She recognized genius in Stuart Davis, made folk art trendy during the Depression and rescued from obscurity such classic artworks as Raphaelle Peale's After the Bath. She was prickly and often defensive, assertive and opinionated. These qualities brought her independence and financial security; they also led to loneliness and an ungraceful decline. Most interesting in Pollock's account are Halpert's difficult interactions with others in the business and with her artists, particularly Alfred Stieglitz and Georgia O'Keeffe. It's surprising that Halpert, who paved the way for women in a male-dominated field, is so little known today; this book is long overdue. 8 pages of color photos, 28 b&w photos. (Nov. 6)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From Booklist
*Starred Review* Without visionary art dealers, radical artists would remain starving artists. Edith Gregor Halpert was one such champion. In her resounding first book, art journalist Pollock tells for the first time the story of Halpert's life, a tale of conviction and chutzpah that is by turns charming, historically significant, and sad. Born in Odessa in 1900, Edith grew up in New York mad about art and utterly disinterested in convention. Determined to help struggling artists, this trailblazer traded on her beauty, moxie, keen eye, and entrepreneurial genius to open the first modern and politically charged art gallery in Greenwich Village in 1926. Advocating for the likes of Stuart Davis, Charles Sheeler, and Jacob Lawrence, Edith formed an unlikely but fruitful alliance with art lover Abby Aldrich Rockefeller. Instrumental in fostering serious appreciation for American folk art, Edith discovered many overlooked masterpieces, including the paintings of Edward Hicks. She also worked herself into exhaustion, especially during the Depression years, never found love, and infuriated many. Framed by a fresh and lively chronicle of the coalescence of New York's art world, Pollock's riveting portrait celebrates an inspired defender of artistic freedom. Donna Seaman
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

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Product Details

  • Hardcover: 483 pages
  • Publisher: PublicAffairs (October 30, 2006)
  • Language: English
  • ISBN-10: 1586483021
  • ASIN: B000PHWDP8
  • Product Dimensions: 9.9 x 6.8 x 1.3 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.9 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #625,038 in Books (See Bestsellers in Books)

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14 of 14 people found the following review helpful:
5.0 out of 5 stars Portrait of a Titan of American Modern Art, December 14, 2006
The title here is just a little bit misleading. Yes Edith was the girl with the gallery, but there were a lot of girls that had galleries. What Edith built was THE Gallery, at least so far as modern American art was concerned. Furthermore she did it from the outside, she was born Russian, coming to America when she was six, and at the young age of 26 founding the Downtown Gallery in Greenwich Village.

There was at the time no American art movement. The few painters of the time had great difficulty selling their work. Edith changed that. Her gallery specialized in the work of these New York locals, combined agressive selling with a devotion to this style that remained for forty four years.

It was largely because of her that there is an American art scene. This book is a fine tribute to her life that has largely been forgotten.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Excellent Book, January 23, 2007
Fascinating bio and first rate discussion of the strange intersection of high-art and commerece. Shows how much artists owe to the people who support and believe in them.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Good Read For Any Small Business Owner. It's Fascinating History As Well!, March 22, 2007
I had a lot of trouble putting aside the book so that I could take care of my normal daily chores and business. It was interesting to me from a variety of points. One of them was the excellent introduction information about how the author first learned of Edith Gegor Halpet and then how surprised she was to discover a treasure trove of available research material including an oral history that included more than 800 transcrbed pages. While I'm not in the gallery business, I do enjoy art and I found the book a very interesting story of how tough a business the marketing of art really is. Halpert's struggles opening and running a gallery have valuable lessons for any small business owner. Some of her sales techniques could be applied to almost any business with great success. The book is a great read and provides glimpses into the world of art, artists, patrons, museums, and the important contributions women have made to the art fields over the years. It's another example of how women have come into their own.
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Most Recent Customer Reviews

5.0 out of 5 stars Woman Ahead of her time. Women and the Art World.
I highly reccomend this book, an very excellent read,the times Edith Halpert lived in were behind her and she's ahead of them,and it gives you a peek into the most exciting times... Read more
Published 1 day ago by Zara

5.0 out of 5 stars Excellent Biography of Edith Halpert
I'm really glad the author wrote this book because without this engaging biography, few people would know about this icon of the American art world. Read more
Published 2 months ago by avid gardener

5.0 out of 5 stars A great book about a remarkable woman
As a 40 year veteran of the art business, I thoroughly enjoyed this book. One doesn't need to be in the art business to like this book, however. Read more
Published 3 months ago by Deborah C. Pollack

4.0 out of 5 stars The Girl with The Gallery
This recent book (2006) is well researched and the bibliography is extensive and impressive. It does treat Edith Halpert in a sometimes "only female" Gallery owner role - and... Read more
Published 5 months ago by Mike Eggert

5.0 out of 5 stars An Art Education ...
Artists should read this book & make note of all the marketing methods Edith Gregor Halpert employed to make it in the art world ... Read more
Published 9 months ago by GroveCanada

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