How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know [BARGAIN PRICE] (Hardcover)

by Jeffrey J. Fox (Author) "It is amazing how often one hears the old saying: "There is nothing new under the sun..." (more)
Key Phrases: average gross margin percentage, penny saver, contemporaneous notes, Ted Williams, United States (more...)

Editorial Reviews

From Booklist
Once again, Fox gets his business expressed just right. After equally succinct books on becoming a great boss and a CEO--among other career aspirations--he addresses the more than 25 million small business owners in the U.S with a few homilies, some practicums, and many direct commandments, such as "selling is job number one" or "pick up paper clips . . . but overspend on customers." And this one as well, "work on the business, not just in the business." Smart remarks notwithstanding, this prolific, no-nonsense writer gets readers' attention with short snappy chapters and down-to-earth advice, covering funding (sources for loans) and sitting on nonprofit boards ("give, get, or get off") as well as marketing and running a business. Even seasoned pros can benefit from his words. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

Review
Out "fox" the competition by using Jeff Fox-s signature counter-intuitive style with this appealing book for anyone who wishes to start and maintain their own successful business. --This text refers to the Kindle Edition edition.

See all Editorial Reviews

Product Details

• Hardcover: 176 pages
• Publisher: Hyperion (May 19, 2004)
• Language: English
• ISBN-10: 0786868252
• ASIN: B000S6NBS4
• Product Dimensions: 7.6 x 5.1 x 0.7 inches
• Shipping Weight: 5.6 ounces
• Average Customer Review: 4.1 out of 5 stars See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #1,170,053 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars How to Make Big Money in Your Own Small Business by Fox, May 25, 2004

By	Joseph S. Maresca "Dr. Joseph S. Maresca CPA,... (Bronxville, New York USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

This review is from: How to Make Big Money In Your Own Small Business (Audio CD)

The author explains that the first and most important task is to
identify quickly the target market of customers. Next, it is critical to compute the break-even-point and the minimum number of customers required to cover the costs of entering into the
business. Ultimately, the author inspires us to do what comes easy to us and what is harder for others to do. He breaks down the time commitment into 60% marketing, 30% service and 10% management. In addition, he points out the necessity to work hard
on a consistent basis.

11 of 11 people found the following review helpful:

5.0 out of 5 stars * * Buy for your business friends * *, June 28, 2004

By	John C. Dunbar (Sugar Land, TX United States) - See all my reviews (REAL NAME)

This review is from: How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know (Hardcover)

Although some have criticized this book as being too simple, I find it makes a great summary of the important things a small entrepreneur must do.

It doesn't take too long to read but it contains lots of practical advice. I underlined mine heavily.

This book is also appropriate as a gift to friends that are starting their own company.

The most important points that I derived from this book were Fox's lists of things to do, and their priorities. I highly recommend this book, and all the rest by Jeffrey J. Fox. He's become one of my favorite business writers.

John Dunbar
Sugar Land, TX

8 of 9 people found the following review helpful:

4.0 out of 5 stars Simple building blocks to success, September 5, 2004

By	Bobsyouruncle (Toronto, Canada) - See all my reviews

This review is from: How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know (Hardcover)

There was a review here that was unjust. The guy complained about the books simplicity and that it should be reading for kindergarden.

Well I run my own business which is successful (meaning: debt free, great cash flow, wonderful income, will retire in my 40s to pursue all those other life goals). Presently I am buried up to my eyeballs in daily issues like sales projections, new products, marketing, accounting, etc. The trees were obscuring the forest when I picked up this book. It's simple list of things to do was refreshing and I was shocked that out of my University degree and over 30 business books on my shelf, there were a number of simple things I had overlooked.

Other books bury you in chapters, what this book says in sentences. The other reviewer looks like one of those many MBAs who dream of being a CEO of S&P 500 company and believe in making the simple things in business complicated for their own ego.

If you really run a small business then I would pick this one up to re-focus yourself on the simple things to success. It is easy to forget the simple steps when you are busy and you start to wonder away from what makes you successful. This kindergardener is happy to find a point or two that has paid for the book 100-fold.