Most Helpful Customer Reviews
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43 of 49 people found the following review helpful:
1.0 out of 5 stars
Don't waste your money on this "book"!, March 16, 2006
This book is nothing more than a marketing tool for the author to get you to buy more of his books, seminars and products. Each chapter gives a taste of a marketing concept and then ends the chapter with a website to go to for more information. Of course these websites want you to purchase the information in the form of more books, newsletters, seminars, etc. I also purchased 2 other marketing books at the time I bought this one, "How To Become A Marketing Superstar" by Jeffrey J. Fox and "Your Marketing Sucks" by Mark Stevens. Both offered complete, sound marketing concepts that I've already put to use and are showing results. And best of all...they didnt' try to sell me anything!
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18 of 19 people found the following review helpful:
2.0 out of 5 stars
A shameless upsell atempt, very little substance., February 11, 2007
I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.
Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.
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49 of 60 people found the following review helpful:
3.0 out of 5 stars
Too much effort selling his services to the reader. , February 15, 2006
Since the early 1990s Dan Kennedy has become a one man industry in selling his advice on selling, copy-writing and running businesses, but his body of work has suffered from two things:
First - for the most part Dan's ideas really aren't original. He's an effective magpie who knows how to retrieve a glinting treasure of an idea for his own use. Nothing wrong in that - but it does leave the reader, frequently, with the feeling of: "Yeah, but haven't I seen this before?"
The other turn-off is his tendency to use his books as a sales lead - and to upsell us into seminars, courses, CDs: you name it. Look what comes with this volume:
FREE--Email Course & Direct Marketing Tool Kit
FREE--$995.00-Value Seminar Tickets
FREE--Tele-seminar Invitation
FREE--Newsletters
For the reader, the effect is simply way-uncool. I don't doubt that Dan achieves monumental results when he turns his hand to direct marketing - but then again, (and I'm not tooting my own horn) I've achieved some excellent DM results too simply by sticking to two basic rules: 1) Be honest; respectful. 2) Put yourself in the shoes of the recipient. Don't forget also, that the bulk of direct marketing in this world is pretty lackluster also. Those glinting gems stand out for a reason.
The experience, here, of getting "sold to" makes me feel neither respected or empathised with. Managers of traditionally non-direct marketing businesses might have their eyes opened here, but I just felt that Dan is too busy trying to open our wallets as well.
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