Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)

by Dan Heath (Author)

Editorial Reviews

Product Description

Your FREE introduction to the six characteristics shared by all successful ideas. What urban legends and movie theater popcorn can tell us about crafting a message that sticks, and the ultimate villain: the Curse of Knowledge.

Product Details

• Format: Kindle Edition
• File Size: 254 KB
• Print Length: 336 pages
• Publisher: Random House; 1 edition (February 11, 2008)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B0015YEQXM
• Average Customer Review: 3.1 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #26,761 in Kindle Store (See Bestsellers in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews

30 of 31 people found the following review helpful:

2.0 out of 5 stars Caveat Emptor - Not complete book, only part, August 19, 2008

By	DeLux "DeLux" (Phoenix, AZ USA) - See all my reviews

This "book" is not a book at all but only part of a book. "Made to Stick (Introduction and Index): Why Some Ideas Survive and Others Die (Kindle Edition)" is what it says, only the Introduction and index and serves merely as a tool to get you to buy the book in serial chapter format at about 2.39 each. {$2.37 * 7(free intro, 6 chapters and an epilogue)=$16.73}

So you see, if you want to buy the book, it would be cheaper to just buy the whole thing (Kindle version)for 9.99 from here (can't post a link, so use this search: "Made to Stick: Why Some Ideas Survive and Others Die (Kindle Edition)"

25 of 26 people found the following review helpful:

1.0 out of 5 stars False advertising, January 19, 2009

By	E. Kendall - See all my reviews (REAL NAME)

This is an abuse of the Kindle book listing system: It's essentially the "try now" sample feature listed for download as its own book. It should be removed as a stand-alone product, even if it is free. Otherwise, every book would be listed this way, cluttering the lists further. I won't buy the full book on principle.

8 of 8 people found the following review helpful:

4.0 out of 5 stars good, but not great, June 28, 2008

A Kid's Review

It was a good enough book, but the best parts are in the introduction and the first chapter. The other parts had some nice stuff, but I found myself either skimming or skipping whole pages! I would recommend the free introduction (available right here on amazon) to see how you like it, bu t be warned: the introduction is the best part!