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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (Paperback)

~ John Gerzema; Edward Lebar; Foreword-Peter Stringham (Author)

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Product Details

Paperback
Publisher: Jossey-Bass (January 1, 2008)
ASIN: B001IQH7T2
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #5,647,786 in Books (See Bestsellers in Books)

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