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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality (Hardcover)

by Steven C. Wheelwright (Author) "In a competitive environment that is global, intense, and dynamic, the development of new products and processes increasingly is a focal point of competition..." (more)
Key Phrases: aggregate project plan, gear design problem, heavyweight team structure, Hewlett Packard, Physio Control, Northern Electronics (more...)

4.2 out of 5 stars See all reviews (4 customer reviews)

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Editorial Reviews

Review
Warren L. Batts Chairman and CEO, Premark International, Inc. Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work. -- Review

Review
John Sculley

Chairman and CEO, Apple Computer, Inc.

A truly seminal work leaving no stone unturned. The magic is in the details and insights of creating systemic business advantage and superior new products when time to market, quality, and flexibility really count.

James A. Elsner

Vice President, Engineering Systems & Capital Improvements, Campbell Soup Company

Powerful! Wheelwright and Clark provide tools and solutions for the critical task of product/process/package development. I will provide copies to all my key people.

H. Kent Bowen

Ford Professor of Engineering, Massachusetts Institute of Technology

Brings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's.

Jack W. Shilling

Vice President, Technical Center, Allegheny Ludlum Corporation

A must for managers dealing with new product and process development. I recommend it highly.

Warren L. Batts

Chairman and CEO, Premark International, Inc.

Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.

See all Editorial Reviews

Product Details

Hardcover: 364 pages
Publisher: Free Press (June 15, 1992)
Language: English
ISBN-10: 0029055156
ISBN-13: 978-0029055151
Product Dimensions: 9 x 6.3 x 1.5 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #334,967 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
In a competitive environment that is global, intense, and dynamic, the development of new products and processes increasingly is a focal point of competition. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
aggregate project plan, gear design problem, heavyweight team structure, heavyweight project leader, supercontroller chip, advanced development efforts, roundness problem, downstream engineers, middle price segment, lightweight project manager, manufacturing system performance, new development capability, rewind system, development funnel, heavyweight project manager, functional team structure, derivative projects, prototyping cycles, heavyweight teams, prototype cycles, downstream group, partnered projects, advanced development projects, effective development process, upstream group

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hewlett Packard, Physio Control, Northern Electronics, United States, Omega Systems, New West Photo, Mode Two, New York, Start Prototype Build, Apple Computer, Southern Electronics Company

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Citations (learn more)

19 books cite this book:

Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership by David L. Rainey on 5 pages
Managing in the Modular Age: Architectures, Networks, and Organizations by Raghu Garud on page 68, and page 113
When Sparks Fly: Harnessing the Power of Group Creativity by Dorothy Leonard-Barton in Back Matter (1), and Back Matter (2)
The New Dynamic Project Management : Winning Through the Competitive Advantage by Deborah S. Kezsbom on page 90, and page 136
Managing Construction Projects: An Information Processing Approach by Graham M. Winch in Back Matter

See all 19 books citing this book

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Innovation and the General Manager by Clayton M. Christensen

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What Do Customers Ultimately Buy After Viewing This Item?

	68% buy the item featured on this page: Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality 4.2 out of 5 stars (4) $30.36
	12% buy Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition 4.0 out of 5 stars (19) $22.04
	7% buy Developing Products in Half the Time: New Rules, New Tools, 2nd Edition 4.4 out of 5 stars (9) $25.05
	7% buy New Product Development For Dummies (For Dummies (Business & Personal Finance)) 4.2 out of 5 stars (4) $14.95

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Customer Reviews

4 Reviews

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4.2 out of 5 stars (4 customer reviews)

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24 of 24 people found the following review helpful:

5.0 out of 5 stars An excellent book on product development, December 1, 1999

By	J. Groen "Jerry Groen" (GURNEE, ILLINOIS USA) - See all my reviews (REAL NAME)

This book, written in 1992, started a whole revolution in looking at the management of product development. Concepts like: the funnel to focus the organization on the right projects, an aggregate project plan, and the best two pages on project management that I have ever read are in this book. If you are planning to change your new product processes, this book is a necessity. Steven Wheelwright is a genius and you can read his brillance in this book.

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11 of 11 people found the following review helpful:

5.0 out of 5 stars Master piece, but nothing is perfect, March 20, 2002

By	Ad�n L�pez Miranda (Manchester United Kingdom) - See all my reviews

Excellent book, it describes the management principles for the whole new product development (NPD) process. The graphical frameworks provide a valuable synthesis of knowledge. The practical examples are the right complement to their conceptual postulates. The book is highly advisable for all actors involved in the NPD process. However, it must be a "compulsory" reading for general managers and executives within manufacturing plants, because of its strategic orientation.
Specially delicious are the chapters about aggregate project plans (Ch. 4) and Structuring the Development funnel (Ch.5). They contain the basic principles to halt those managers that want to tackle all the projects with the same limited resources.
The only gap in the book is the unclear link between the "pre-project" stages of the development (Development goals and objectives, and Aggregate project plan), and the project management phase. The authors fail to clearly establish where the project leader and teams joint into the development. More specifically, project definition is missed on exhibit 2-11.

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2.0 out of 5 stars Yesterday's News, January 20, 2009

By	Fiasco "Fiasco" (Toronto, Canada) - See all my reviews

I did not find much value in this book, aside from the chapter on teams. I think this book is valued because it was one of the first books written on the subject of new product development (NPD). But the theories and insights are out of date. Instead, read Dr. Cooper's Winning at New Products, New Products Management by Crawford, and the PDMA Handbook.

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