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The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization
  

The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization (Hardcover)

~ Edward A. Grefe (Author), Martin Linsky (Author)
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  Hardcover, August 31, 1995 -- -- $34.91
  Paperback, December 31, 1997 -- -- --

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Product Description

This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.

Product Details

  • Hardcover: 273 pages
  • Publisher: Mcgraw-Hill (September 1995)
  • Language: English
  • ISBN-10: 0070244316
  • ISBN-13: 978-0070244313
  • Product Dimensions: 9.5 x 6.5 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.com Sales Rank: #1,772,885 in Books (See Bestsellers in Books)

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