by Christopher Hitchens
|
by Arthur Meier Schlesinger
|
by David Halberstam
|
A People's History of the United States: 1492 to Present (P.S.) by Howard Zinn |
God's Politics: Why the Right Gets It Wrong and the Left Doesn't Get It by Jim Wallis |
| |||||||||||||||
Customers Who Bought This Item Also Bought
Editorial Reviews
Product Description
This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.
Product Details
Would you like to update product info or give feedback on images?
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Listmania!
So You'd Like to...
|
|
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Look for Similar Items by Category
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
