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Getting Hits: The Definitive Guide to Promoting Your Web Site
 
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Getting Hits: The Definitive Guide to Promoting Your Web Site (Paperback)

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3.1 out of 5 stars  See all reviews (20 customer reviews)


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Editorial Reviews

Amazon.com Review

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site. Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite. He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.

Sellers's lessons on netiquette in newsgroups and mailing lists are helpful for newcomers to these areas of the Web. He assists promoters in targeting which newsgroups they should list their Web page with and identifies some of the pitfalls of using this method of promotion. Finally, Sellers explains how to advertise your Web site, both in print and online. He advocates testing and refining your site regularly to stay competitive in the medium. Getting Hits wraps up with a short index listing the most popular search engines, award sites, links, and announce sites. --Cristina Vaamonde



Product Description

Getting Hits is the only Web book on the market to target the promotion of sites. It gives the lowdown on how to build up the hits on your Web site. Topics covered include how to post your site to a search engine; links that give the biggest hits; guerrilla marketing through listservs and newsgroups; producing hits offline; creating your own Web campaign; and how to keep visitors coming back to your site.

Product Details

  • Paperback: 178 pages
  • Publisher: Peachpit Press; 1st edition (February 28, 1997)
  • Language: English
  • ISBN-10: 0201688158
  • ISBN-13: 978-0201688153
  • Product Dimensions: 8.7 x 6.9 x 0.5 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon.com Sales Rank: #1,870,168 in Books (See Bestsellers in Books)

More About the Author

Don Sellers
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Customer Reviews

20 Reviews
5 star:
 (7)
4 star:
 (2)
3 star:
 (3)
2 star:
 (3)
1 star:
 (5)
 
 
 
 
 
Average Customer Review
3.1 out of 5 stars (20 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
16 of 16 people found the following review helpful:
2.0 out of 5 stars Do yourself a favor and pass this one by..., August 20, 1997
By A Customer
I was desperate when I bought this pink elephant. Our corporate web site had been up nearly a year, we weren't getting hits and the bosses were planning on pulling the plug on the whole operation, meaning my job. I bought this book and another called Producing Hits out of desperation but neither book did a thing for the web site and our hits even though I followed everything discussed to the last detail.

Thank God I decided to give this one more chance with an brand new book out of left field called Increase Your Web Traffic in a Weekend. I had never even heard of this book but with my job on the line, I decided to give it a chance. I followed everything the author discussed and waited with my fingers crossed. Thanks to Increase Your Web Traffic our web site traffic soared from 100 hits a day to 1,500 hits a day and I am continuing to see traffic increase!

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10 of 10 people found the following review helpful:
3.0 out of 5 stars Great but Outdated, January 9, 2001
By Ernst Muller "ernstmuller" (Amstelveen, Netherlands) - See all my reviews
This is a great book, and even in the year 2001 this book gives a lot of tips and tricks, however it is a 1997 book and Netscape is not the biggest browser anymore. Also some suggested search engines and recommended list which can be found in the book are not the best and only ones anymore (some do even no longer exist) This book needs an update and my advise is to wait for that or get another title.
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12 of 13 people found the following review helpful:
1.0 out of 5 stars Completely Obsolete, December 1, 1999
I read this book at a bookstore and couldn't believe that it's still being sold. Just look at the publication date. The book was probably written in 1995 and the Internet was a very different place back then. The only section that is still valid is a brief few pages about the search engine. However, much better information is available at SearchEngineWatch.
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1.0 out of 5 stars You don't need to buy this book.
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5.0 out of 5 stars I read the whole book through and felt it was very good.
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1.0 out of 5 stars unreadable!
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