by Susan Sweeney
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Sellers's lessons on netiquette in newsgroups and mailing lists are helpful for newcomers to these areas of the Web. He assists promoters in targeting which newsgroups they should list their Web page with and identifies some of the pitfalls of using this method of promotion. Finally, Sellers explains how to advertise your Web site, both in print and online. He advocates testing and refining your site regularly to stay competitive in the medium. Getting Hits wraps up with a short index listing the most popular search engines, award sites, links, and announce sites. --Cristina Vaamonde
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