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The PDMA Handbook of New Product Development (Hardcover)

by Milton D. Rosenau (Author), Abbie Griffin (Author), George A. Castellion (Author), Ned F. Anschuetz (Author)
4.2 out of 5 stars See all reviews (11 customer reviews)

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Editorial Reviews

Product Description
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.

From the Publisher
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.

See all Editorial Reviews

Product Details

  • Hardcover: 656 pages
  • Publisher: Wiley (September 27, 1996)
  • Language: English
  • ISBN-10: 0471141895
  • ISBN-13: 978-0471141891
  • Product Dimensions: 9.5 x 6.4 x 1.4 inches
  • Shipping Weight: 2.5 pounds
  • Average Customer Review: 4.2 out of 5 stars See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #364,037 in Books (See Bestsellers in Books)

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    #63 in  Books > Business & Investing > Marketing & Sales > Marketing > Product Management

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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover
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Customer Reviews

11 Reviews
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38 of 38 people found the following review helpful:
5.0 out of 5 stars Product Marketing Professionals - BUY THIS BOOK!, March 13, 2002
By Steven Linsk (Portland, OR USA) - See all my reviews
The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.

Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

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12 of 14 people found the following review helpful:
4.0 out of 5 stars This book should have been read when it was published!, August 18, 2001
This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.

The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.

To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars A Must Reference for Every Product Manager, December 13, 2007
This review is from: The PDMA Handbook of New Product Development, Second Edition (Hardcover)
This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.

However, please note that this book does not address product marketing; it only covers product develop processes.
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Most Recent Customer Reviews

4.0 out of 5 stars A good resource
A good collection of papers, but not a complete "handbook". It is definitely worth buying, reading and studying, but the best resource for NPD is still New Products Management by... Read more
Published 5 months ago by Fiasco

5.0 out of 5 stars This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level
".....The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further... Read more
Published 11 months ago by Aung Htun

2.0 out of 5 stars Disappointing !!
This book has disappointed me. The authors could have included some real life cases on NPD. The "handbook" tag is highly misleading. Read more
Published 12 months ago by T. Gourishankar

3.0 out of 5 stars Not the best
Being a PDMA publication, I expected this treatment of new product development to be exceptional. However, I was disappointed. Read more
Published 12 months ago by N. S. Rothman

5.0 out of 5 stars Second Edition
This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
Published on April 11, 2007 by J. Gieringer

4.0 out of 5 stars PDMA - Handbook for new product development
Haven't read from cover to cover, but proving to be an excellent reference. Good examples from industry reinforce key messages. Read more
Published on January 11, 2007 by Wendy Palmer

5.0 out of 5 stars Wonderful!
I purchased the PDMA Handbook on the strength of a review and have been very glad I did so. After quoting a few passage to my staff they began to borrow it, and now the Handbook... Read more
Published on February 1, 2000 by Ehore Ehore

4.0 out of 5 stars Powerful New Author Appears in Useful Anthology
When reading a compilation of articles like the PDMA Handbook of New Product Development, it is much like tuning a radio looking for just the right station. Read more
Published on October 17, 1999

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