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Editorial Reviews
Review
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review -- Review
"It is a sad, hilarious, rueful tale and Mehta tells it with a rich fund of irony, satire, acerbic wit and insight." -- >> The Los Angeles Times
Review
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review
See all Editorial Reviews
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review -- Review
"It is a sad, hilarious, rueful tale and Mehta tells it with a rich fund of irony, satire, acerbic wit and insight." -- >> The Los Angeles Times
Review
"A witty documentary satire.... Mehta embraces an enormous variety of life and death. Her style is light without being flip; her skepticism never descends to cynicism. [Karma Cola is] a miracle of rationalism and taste."
-- Time
Sometime in the 1960s, the West adopted India as its newest spiritual resort. The next anyone knew, the Beatles were squatting at the feet of the Maharishi Mahesh Yogi. Expatriate hippies were turning on entire villages to the pleasures of group sex and I.V. drug use. And Indians who were accustomed to earning enlightenment the old-fashioned way were finding that the visitors wanted their Nirvana now -- and that plenty of native gurus were willing to deliver it.
No one has observed the West's invasion of India more astutely than Gita Mehta. In Karma Cola the acclaimed novelist trains an unblinking journalistic eye on jaded sadhus and beatific acid burnouts, the Bhagwan and Allen Ginsberg, guilt-tripping English girls and a guru who teaches gullible tourists how to view their previous incarnations. Brilliantly irreverent, hilarious, sobering, and wise, Mehta's book is the definitive epitaph for the era of spiritual tourism and all its casualties -- both Eastern and Western.
"Evelyn Waugh would have rejoiced."
-- The New York Times Book Review
See all Editorial Reviews
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Inside This Book
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First Sentence:
I went from one candle-lit barsati to another, chancing upon a hypodermic event here, a seance there, until I finally found the gentlemen who had invited me to visit. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
platform heels, burning ghats Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hare Krishna, New York, Anand Margis, Future of Mankind, Enlightened One, Francis Xavier, South American, Transcendental Meditation, Vigyan Bhavan, Anjuna Beach, Eastern European, Indo-Jazz Yatra, The Tantrics New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I went from one candle-lit barsati to another, chancing upon a hypodermic event here, a seance there, until I finally found the gentlemen who had invited me to visit. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
platform heels, burning ghats Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hare Krishna, New York, Anand Margis, Future of Mankind, Enlightened One, Francis Xavier, South American, Transcendental Meditation, Vigyan Bhavan, Anjuna Beach, Eastern European, Indo-Jazz Yatra, The Tantrics New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
47
books
cite this book:
See all 47 books citing this book
- A River Sutra by Gita Mehta in Front Matter, and Back Matter
- Semiotics, Self, and Society (Approaches to Semiotics [As]) by Benjamin Lee on 6 pages
- Comrades at Odds: The United States and India, 1947-1964 by Andrew Jon Rotter in Back Matter (1), Back Matter (2), and Back Matter (3)
- The Postcolonial Exotic: Marketing the Margins by Graham Huggan on page 72, page 96, and Back Matter
- The Religious Culture of India: Power, Love and Wisdom (Cambridge Studies in Religious Traditions) by Friedhelm Hardy on page 370, page 378, and Back Matter
- Eye to Eye-Women: Their Words and Worlds by Vanessa Baird on page 66, Back Matter (1), and Back Matter (2)
See all 47 books citing this book
What Do Customers Ultimately Buy After Viewing This Item?
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73% buy the item featured on this page: Karma Cola: Marketing the Mystic East $12.55 |
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9% buy Eternal Ganesha $18.25 |
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6% buy Ganesha Goes to Lunch: Classics from Mystic India (Mandala Classics) $10.17 |
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