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French Modern: Art Deco Graphic Design (Chronicle's  Art Deco Design Series , Vol 5)
 
 
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French Modern: Art Deco Graphic Design (Chronicle's Art Deco Design Series , Vol 5) (Paperback)
by Steven Heller (Author), Louise Fili (Author)
  5.0 out of 5 stars 1 customer review (1 customer review)  


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Editorial Reviews
Review

--Communication Arts, June 1997
Continuing Chronicle's fine Art Deco design series, Steven Heller, one of graphic design's foremost historians, and designer Louise Fili have collected a wonderful array of examples from this period of French design (the '20s and '30s). Along with packaging (from face powder to cocoa), posters (fasion, travel), magazine covers (Art et Industrie) and typefaces (Fondries Deberny et Peignot), Heller and Fili offer up more unusual finds like a tin toy truck, point-of-puchase displays, enamel signs and even buttons on illustrated button cards, all showing the striking colors and geometry of Deco. Well-known designers like Cassandre, Carlu and Colin are represented, among many lesser known and even unknown artists. Beautifully printed, these books are a joy to own.



Product Description
The fifth volume in Chronicle's Art Deco design series, French Modern is a sophisticated celebration of this exceedingly popular design period. As the birthplace of Art Deco, France offers a unique perspective on this extraordinary artistic movement. From fashion and wine to culture and industry, all aspects of French life in the '20s and '30s are displayed and interpreted in this rich compendium of highly stylized designs, including magazines, posters, brochures, and retail packages. Stunningly illustrated with a wealth of original artifacts, some never before seen in the United States, this affordably priced and exquisitely designed book will be an essential acquisition for collectors and designers alike.

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Product Details
  • Paperback: 132 pages
  • Publisher: Chronicle Books (November 1, 1996)
  • Language: English
  • ISBN-10: 0811807517
  • ISBN-13: 978-0811807517
  • Product Dimensions: 8.8 x 8 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 5.0 out of 5 stars 1 customer review (1 customer review)
  • Amazon.com Sales Rank: #787,199 in Books (See Bestsellers in Books)
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Front Cover | Table of Contents | Excerpt | Back Cover

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Buy This One; Buy 'Em All, February 3, 2003
By J. D Suggs (Atlanta, Georgia United States) - See all my reviews
(REAL NAME)   
This is another first-rate collection of deco commercial art that you wouldn't see elsewhere, and it proves that graphic design was in a kind of golden age at the time. The work here is rich and appealing, as in all the books of the series, and if you're a designer, you'll find it very inspiring as well, and a handy reference tool.

The book itself is a fairly small paperback, though very nicely printed on glossy paper. The work inside this and other volumes in the series certainly justifies a larger, hardcover treatment.

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