Product Description
Bankers As Brokers is the first and the definitive book on the revolution sweeping the banking industry-the sales of investment products such as mutual funds and annuities by banks. Merlin Gackle, the head of INVEST, the premier provider of bank mutual funds services, offers this insightful strategic view of one of banking's most lucrative areas. Bankers As Brokers shows how to increase income, customer retention and new business by adding investment products to the line while avoiding cannibalization of a deposit base and a regulatory crackdown. This road map for the future can help readers negotiate a way through those pitfalls to record-setting profitability. Topics include: Building a full-service financial center by offering investment products; Dramatic changes in customer needs and how to meet them; High-tech marketing methods that target new customers; Integrating investment products with the "rest" of the bank; The growing regulatory concern for banks.
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Look for Similar Items by Category
 Subscribe to The Amazon MP3 Download newsletter to find out about free song downloads, new releases and hot digital music deals first.  |
Buy Three Books, Get a Fourth Free |
|||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
