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The Creative Priority [ABRIDGED] [AUDIOBOOK] (Audio Cassette)

~ Jerry Hirshberg (Author, Reader)
4.4 out of 5 stars  See all reviews (7 customer reviews)

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3 new from $12.93 7 used from $0.18

Formats

Amazon Price New from Used from
  Kindle Edition, October 20, 2009 $9.99 -- --
  Hardcover, Import -- -- $5.73
  Paperback, January 29, 1999 -- $11.99 $0.01
  Audio, Cassette, Abridged, Audiobook -- $12.93 $0.18

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Editorial Reviews

Review

"If you're a manager, you must read this book." -- -- Wired

"Do yourself a favor: go out and buy a copy of The Creative Priority by Jerry Hirshberg. Read through it once, and then go back and read it again. The strategies are both fascinating and immensely practical for those who work in idea-intensive environmentsand who doesn't these days?" -- Inc.

"Fresh, clear practical, steps for moving from the drawing room to the boardroom. A landmark book on creativity that is itself creative." -- Max DePree, author of Leadership Is an Art

"If you're a manager, you must read this book." -- Wired

"This is a terrific book! Jerry Hirshberg demystifies creativity with eleven practical strategies for making creativity central to any endeavor, from running a business to facing life's challenges. The book is infused with candid humor, clear thinking, and a mind-set nothing short of revolutionary." -- Betty Edward, author of Drawing on the Right Side of the Brain --This text refers to an out of print or unavailable edition of this title.



Product Description

Here's an exciting new look at how to manage creative employees, from one of America's most innovative designers and managers. Jerry Hirshberg, founder and president of Nissan Design International (NDI) has led Nissan's world-famous design team from success to success, garnering contracts from such companies as Apple, Ford, and RDI Computer Corporation. This audiobook delivers principles for building creative teams that have been tested in his 19 hugely successful years at NDI.
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Product Details

  • Audio Cassette
  • Publisher: HarperAudio; Abridged edition (February 3, 1998)
  • Language: English
  • ISBN-10: 0694519650
  • ISBN-13: 978-0694519651
  • Product Dimensions: 7 x 4.5 x 0.8 inches
  • Shipping Weight: 5 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.com Sales Rank: #3,262,030 in Books (See Bestsellers in Books)

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Customer Reviews

7 Reviews
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Average Customer Review
4.4 out of 5 stars (7 customer reviews)
 
 
 
 
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23 of 23 people found the following review helpful:
5.0 out of 5 stars Don't let the subtitle change fool you!, April 6, 2000
By A Customer
This review is from: The Creative Priority : Putting Innovation to Work in Your Business (Paperback)
It may appear that Hirshberg has two books out - one called "Creative Priority - Driving Innovative Business in the Real World"; and another called "Creative Priority - Putting Innovation to Work in Your Business". POTENTIAL buyers should note - these two books are 99% identical - one and the same. The paperback title, with the subtitle change, has added a 2.5 page "Preface to Paperback edtion" and a 4 page "Creative Priority Quiz" which I suppose merits the subtitle change. So don't be decieved by the fact that readers who have purchased one have also purchased the other. Now about the book itself - well, Hirshberg's writing style is witty and conversational. He communicates in an enthusiastic manner the joy of being creative and innovative. His theories about encouraging creativity and innovation, while not original, are presented in a refreshing first-person format that breathes life into each of his eleven strategies and concepts. Business readers and those interested in the creative process will both benefit from Hirshberg's unique perspectives on creativity. Highly recommended.
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6 of 7 people found the following review helpful:
4.0 out of 5 stars A great sampling of design, business, and creativity, June 8, 2000
This review is from: The Creative Priority : Putting Innovation to Work in Your Business (Paperback)
This is a great book for designers and auto enthusiasts. It's really a quick read with good writing and editing. Hirshberg really talks about the nuances of design and the management of creativity in a saturated product market. There is a nice balance of design decision details and macro level organizational management described through the book. Hirshberg's mini-stories from one project to the people responsible for the ideas really get you thinking about all car designs. He touches on a range of production and concept cars - everything from the Nissan Pathfinder, Pulsar NX, Infiniti J30 and a few which never made to our asphalt ecosystem. There are also humorous multi-cultural experiences with his Japanese counterparts - which are great lessons for those uninitiated to other ethnicities and particular business etiquette. The best of all are the hand sketches of the Infiniti J30, Gobi concept vehicle, boat designs and other early development stages. I wish there were more pictures for us right-brainers. A big part of his later chapters deal with how to create an environment that is naturally stimulating for creativity -and some of his methods are not in the studio.

If you can remember car lines and wonder why a Nissan and Infiniti grill (or any car for that matter) looks the way it does - this book is for you. FYI - you can probably get essentially the same book in hardback at a used place for the paperback.

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2 of 2 people found the following review helpful:
4.0 out of 5 stars Unleashing Creativity, December 16, 2005
This review is from: The Creative Priority : Putting Innovation to Work in Your Business (Paperback)

This is a very good book. In it Jerry Hirshberg shares his experiences as founder and president of Nissan Design International. In so doing he characterizes the leadership, organization, and group dynamics that foster breakthrough innovation. Here is a sampling of the kind of thinking he unpacks...

* Bureaucratic "structure" with its need for predictability, linear logic, conformance to accepted norms, and the dictates of the most recent "long range" vision statement, is a nearly perfect idea killing machine.

* The atmosphere that follows out of the creative priority, while challenging and stimulating, also becomes supportive and humane, since a workplace safe for ideas is a workplace safe for people.

* Creative expression is a bipolar event; it requires both a sender and a receiver.

* There is a vital connection between abrasiveness and original thinking.

* Creativity and destructiveness are at the same time polar opposites and closely related cousins.

* The very idea of a "balanced person" as some kind of ideal is somehow troubling.

* New truths are often in plain sight, but are rendered invisible or menacing by an associated language, or a stubborn set of assumptions.

* Nothing can so effectively move work forward at times as not working.

* Work tends to be a convergent activity, focusing on the task at hand. Play is a divergent activity. It opens out and is not easy to contain.

* Creative people can't be boxed up in an ivory tower. They need direct contact with real world information to develop new ideas.

* In the quest for creative thinking, research should never be left to someone else, as nothing stimulates the imagination as the impact of direct experience.

* Imaginative thinking cannot be constrained by preconception or prior intentions. Creativity does not play by the rules; it plays with the rules.

I would recommend this book for both leaders and members of creative groups as well those with whom they interact.
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Most Recent Customer Reviews

5.0 out of 5 stars The Value of Design
Looking at several of the reviews already posted, the real value of this book is being missed. To see this book as being about automotive design misses the point altogether. Read more
Published on March 13, 2006 by Paula Thornton

4.0 out of 5 stars Review Part One - the first 6 chapters

The main take home messages from the first six chapters of `The Creative Priority' can be summarized as:

Creative Abrasion

In most cultures... Read more
Published on March 4, 2006 by Dr. Roland Bizanek

5.0 out of 5 stars highly recommended
The Creative Priority is an excellent book that I recommend to absolutely everyone. The book is of particular interest to managers and executives of businesses, but it could prove... Read more
Published on November 9, 2005 by M. Linder

4.0 out of 5 stars An excellent discussion of organizational creativity.
This is the first book on creativity that I have read which truly covers organizational issues. So many of the creativity experts have failed to address these issues or failed to... Read more
Published on February 10, 1999 by David Whalen (whalendw@worldne...

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