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Spooked: Espionage in Corporate America (Hardcover)

~ Adam Penenberg (Author), Marc Barry (Author), Adam L. Penenberg (Author) "When the FBI learned Edward O'Malley had been invited to a conference in France to give a talk on the newly passed Economic Espionage Act..." (more)
Key Phrases: joint venture talks, confidential markings, business intelligence unit, Four Pillars, Avery Dennison, Victor Lee (more...)
2.5 out of 5 stars  See all reviews (23 customer reviews)

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Editorial Reviews

From Publishers Weekly

Paranoia levels will shoot through the ceiling among those who read this riveting report on the growing number of companies that spy on their competition in the U.S. Penenberg, an investigative journalist for Forbes, and Barry, founder of a corporate intelligence agency, argue that, in an environment of blistering competition, the edge belongs to the company with the best information on its rivals. In-house spy units, Penenberg and Barry claim, are cloaked behind doors with division titles like external development, market research and strategic marketing and, therefore, can't be accurately counted. Nevertheless, they contend, a clear indicator of growth in the new corporate-spy industry is the emergence of the Society of Competitive Intelligence Professionals, which sets ethical guidelines and standards of conduct for the industry and reportedly has 7,000 members. In the tradition of John le Carr , the industry has already developed its own colorful lingo for its various types of snoops, ranging from "the librarian"Dwho only searches publicly available sources of informationDto the "trade-show cowboy," who assumes a false identity to skulk around conventions. Penenberg and Barry report hair-raising tales of corporate skulduggery in loving detail, including how companies like Motorola and Avery Dennison have reaped huge benefits from their corporate-intelligence investments. Agent, Lisa Swain. (Dec. 18) Forecast: With publication coming on the heels of the recent break-in at Microsoft, and a New York Times Magazine excerpt scheduled for December 3, Penenberg and Barry's deeply intriguing book is bound to get a lot of play and should wind up as one of the season's must-have reads. Marketing to both the business set and fans of cloak-and-dagger will enhance sales.
Copyright 2000 Reed Business Information, Inc.


From Booklist

Penenberg is a writer for Forbes magazine, and Barry is a founder of a New York corporate intelligence agency. Their book centers on the first case ever brought to trial under the Economic Espionage Act of 1996, involving glue and label makers Avery Dennison, based in California, and Four Pillars Enterprises of Taiwan. An Avery scientist was caught viewing a restricted document, resulting in a joint Avery Dennison-FBI sting operation. This escalated into a number of espionage charges, with allegations of perjury and prevarication, entrapment, evidence and jury tampering, kidnapping, and misuse of the federal penal code. Liz Lightfoot, a research analyst at Teltech, an information resource company in Minneapolis, tells how she was able to obtain a wealth of data with just a phone, a computer, and a modem. Hacker Marc Maiffret explains how he was once paid $1,000 to steal U.S. military software by a Kashmiri terrorist. Maiffret specializes in tearing apart Microsoft software for security holes. Corporate spies are everywhere, the authors warn us, and corporate espionage is one of America's fastest growing industries. George Cohen
Copyright © American Library Association. All rights reserved
See all Editorial Reviews

Product Details

  • Hardcover: 188 pages
  • Publisher: Basic Books (December 5, 2000)
  • Language: English
  • ISBN-10: 0738202711
  • ISBN-13: 978-0738202716
  • Product Dimensions: 8.6 x 6.1 x 0.8 inches
  • Shipping Weight: 1.6 ounces
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon.com Sales Rank: #1,188,953 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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First Sentence:
When the FBI learned Edward O'Malley had been invited to a conference in France to give a talk on the newly passed Economic Espionage Act of 1996, Bureau brass asked him to carry a message. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
joint venture talks, confidential markings, business intelligence unit, corporate espionage
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Four Pillars, Avery Dennison, Victor Lee, United States, Pig Farmer, Economic Espionage Act, New York, Sally Yang, Commerce Department, Little Chute, Back Orifice, Cold War, Cult of the Dead Cow, Jan Herring, Yuen Foong, General Electric, John Nolan, Kevin Mitnick, Marc Zwillinger, New Jersey, Society of Competitive Intelligence Professionals, Southwestern Bell, Time Warner, Union Carbide, World War
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Customer Reviews

23 Reviews
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Average Customer Review
2.5 out of 5 stars (23 customer reviews)
 
 
 
 
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14 of 14 people found the following review helpful:
1.0 out of 5 stars Looking a gift horse in the mouth, January 6, 2001
By John B. Tanner (La Crescenta, CA) - See all my reviews
Since I have been working in the world of competitive intelligence and industrial espionage for the past two decades, I looked forward to reading this Christmas gift from my son .... I have finally finished it, but only because it was gift. If I'd gone out to buy it, and had been able to see just how bad it was, I would have asked him to buy me something else.

This book promises far more than it provides.

One promise might be that it would tell people about competitive intelligence: how it's done and by whom. This book doesn't even come close, and for one of the authors to claim that he does this for a living is ludicrous at best. Not only does he violate the kind of client confidentiality that people who do this for real normally work under, he has no idea of what he's talking about. If you really want to see what this world is all about, go to one of the several excellent books on the topic, written by those who know what they're talking about because they really walk the walk, e.g., Nolan's book CONFIDENTIAL: Uncover Your Competitor's Top Business Secrets Legally and Quickly - and Protect Your Own (HarperBusiness, 1999).

Another promise is that it could be a journalistic inquiry into what is arguably an area of great interest for business professionals who have to learn what's going on in the world. Pennenberg, as a purported journalist, fails to meet muster by a wide margin. If you want to learn from somebody who is both a quality journalist as well as someone who knows about the topics that he's writing about, I've found Kahaner's book "Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in The Global Marketplace" (Simon & Schuster, 1996) to be as good as it gets. ....

An unannounced promise, but one that comes through very clearly, is that this could be a work of fiction, as it tries to sit astride espionage thrillers and the business world. There are half a hundred excellent people out there - from Clancy to Flannery and everyone in between who actually announce that their efforts are fiction. Far more than this supposed "real world" thing does. If it's fiction you want, go to the pros .... The kinds of things that Barry says he does are far more easily done, with greater imagination, by neophytes in the business intelligence world.

Overall, bad business, bad journalism, and bad fiction. Now that I've wasted my time on it, my most heartfelt desire is that no one else wastes theirs.

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9 of 9 people found the following review helpful:
3.0 out of 5 stars Has some utility, but not a significant work, April 22, 2001
By J. G. Heiser (Sunninghill, Berks) - See all my reviews
(REAL NAME)   
I don't know why this short text is in hardcover, and as mentioned in the other reviews, it is more than a bit disjointed, and suffers from some flaws in research.

On the positive side, Chapters 4 & 5 are a useful description of social engineering, that can help the reader better understand how vulnerable an organization is to simple information gathering techniques. It is difficult to find material on the subject of 'Information Brokers', so this book provides a useful source on that subject, although no specific topic is covered in depth.

I found Fialka's book, "War By Other Means," a more informative and interesting read. Fialka's book doesn't discuss the Avery case which comprises the greater part of "Spooked," so the books are somewhat complementary if you are looking for additional examples of industrial espionage.

"Spooked" is a quick read, and outside of some structural weaknesses in its organization, it is an enjoyable enough text. It is more of a 'popular' approach to this subject, aimed at the casual reader who is more interested in titillation than in substance.

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8 of 8 people found the following review helpful:
1.0 out of 5 stars Almost Total Waste of Time and Money, April 24, 2001
By Scott Steves (Austin, TX USA) - See all my reviews
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In spite of the promises on the back cover, flyleaf, and publisher, this book consists of nothing more than the story of one corporate espionage case, and a decidedly low-tech one at that. Sprinkled between chapters filled with excruciatingly repetitive and frankly boring details of the Avery espionage case, are several mildly interesting profiles of so-called corporate spooks, whose techniques range from "oh, I can do all kinds of stuff, but it's so secret I can't tell you" to "I go to trade shows and ask people questions" Reading the book, one gets the impression that the author may indeed have heard all kinds of cool stuff during his research, but none of it found its way into the pages of this book. This would've made a killer magazine article, but the book's just not there.
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Most Recent Customer Reviews

3.0 out of 5 stars Not a complete compendium but has reference uses
By focusing on a single case (Avery Dennison/Four Pillars) the author then attempts to spiral out to other examples, many surface-only stories and "anonymous" source tales. Read more
Published 17 months ago by Garth O. Bruen

3.0 out of 5 stars Not very interesting...
I bought this book wanted to learn a little bit about corporate espionage but didn't really find anything too intriguing about it. Read more
Published on March 31, 2007 by D. Rusnac

1.0 out of 5 stars Off on tangent, waste of time
I found the book on my gf's shelf, and thought it would be fun read. Typically I read the book cover to cover including the Preface etc, which is where I found the warning that... Read more
Published on January 26, 2007 by Mark Vinokur

3.0 out of 5 stars light reading
I picked up this thin hardback as a remaindered item, and it was worth what I paid for it. The book is about corporate espionage (and the field of "competitive intelligence") by a... Read more
Published on December 1, 2004 by James J. Lippard

3.0 out of 5 stars Decent Expose, surprising level of insider openness
Barry is rather an oddball for a usually very button downed profession. He comes off as a field ops guy, not an HQ analyst like Herring. Read more
Published on September 11, 2003

2.0 out of 5 stars Interesting to read, but not a 'must have'
Penenberg, a writer for Time and Forbes, and Barry, the head of his own intelligence company, have written an easy-to-read, but yet disjointed book on the use of intelligence... Read more
Published on August 26, 2003 by Mark Robinson

4.0 out of 5 stars Reveals Corporate Methods for Information Gathering
Information gathering is a serious tool used extensively in the corporate world. Penenberg and Barry reveal techniques commonly used to ferret out information regarding corporate... Read more
Published on August 16, 2002 by Peggy Davis

1.0 out of 5 stars This author committed a crime in writing this book
This book is one of the worst books I have ever read. It is a complete wast of time. This book was written by the writter who once worked for Forbs Mag where he was fired due to... Read more
Published on June 3, 2002 by Jeffery Soundsman

1.0 out of 5 stars Technically inaccurate, poorly researched, slanderous
The author builds his premises on suppositions, but I see no proof of what they are trying to say.

Authors allude to DeGenaro, Nolan and Herring using un-ethical means to... Read more

Published on October 31, 2001 by Cynthia Hetherington

2.0 out of 5 stars Big on Headlines, Weak on Details, and Poorly Written
If you ran into two guys in a bar and you all had had a few alcoholic beverages, you might hear war stories about how they had turned up people doing unseemly things. Read more
Published on April 6, 2001 by Professor Donald Mitchell

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