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Copywriting That Sells High Tech (Paperback)

~ (Author) "You have a hot new product to introduce, a major upgrade to announce for an existing product, or a new market to reach..." (more)
Key Phrases: United States, Microsoft Corp, New York (more...)
4.1 out of 5 stars  See all reviews (8 customer reviews)
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  • This item: Copywriting That Sells High Tech by Janice M. King

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Editorial Reviews

Review

Anyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out. --Gordon Graham, SoftwareCEO.com

I've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! ... I suspect this new edition will sit on my desk as a handy reference for another decade. --Steve Slaunwhite, For Copywriters Only newsletter

The format of Copywriting That Sells High Tech is ideal for both students learning the trade and experienced marketing professionals looking for inspiration. The chapters are easy to read through all at once and easily referenced as needed. --Carrie Rosati, Impact! Newsletter, Society for Technical Communication


Product Description

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.

Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

See all Editorial Reviews

Product Details

  • Paperback: 368 pages
  • Publisher: WriteSpark Press (January 2, 2006)
  • Language: English
  • ISBN-10: 0976639602
  • ISBN-13: 978-0976639602
  • Product Dimensions: 8.4 x 5.5 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #833,756 in Books (See Bestsellers in Books)

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More About the Author

Janice M. King
Discover books, learn about writers, read author blogs, and more.

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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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First Sentence:
You have a hot new product to introduce, a major upgrade to announce for an existing product, or a new market to reach. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Microsoft Corp, New York, Direct Marketing Association, Ann Wylie, Apple Computer, Business Books, Cisco Systems, Janice King, Prime Widget, Advertising Age Magazine, Aldus Corp, American Association of Advertising Agencies, Digital Systems International, Microsoft Windows, Nick Usborne, What's New, Advertising Copywriting, Digital Equipment Corp, Johnson Box, Lotus Development Corp, Online Magazine, Philip Ward Burton, Revving Up Readership, Shopping Cart
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Copywriting That Sells High Tech
59% buy the item featured on this page:
Copywriting That Sells High Tech 4.1 out of 5 stars (8)
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24% buy
Writing White Papers: How to Capture Readers and Keep Them Engaged 4.8 out of 5 stars (29)
$25.16
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
6% buy
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells 4.6 out of 5 stars (61)
$12.24
The White Paper Marketing Handbook
6% buy
The White Paper Marketing Handbook 4.2 out of 5 stars (12)
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Customer Reviews

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4.1 out of 5 stars (8 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars The Bible of Writing Hi-Tech Copy, May 3, 2006
By R. Bly (Dumont, NJ USA) - See all my reviews
(REAL NAME)   
I've been writing business-to-business, industrial, and high-tech marcom materials for over a quarter of a century, and I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars The book for ALL technical writing, May 13, 2006
This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials. The book is loaded with tips on how to craft compelling content.
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5 of 6 people found the following review helpful:
4.0 out of 5 stars Comprehensive introduction, but dry, August 29, 2007
By Esther Schindler (Scottsdale, AZ USA) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   
I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.

There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.

Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.

The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.

The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.

However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)

If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.

Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.
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Most Recent Customer Reviews

5.0 out of 5 stars Most Complete Book on Marketing High Tech Products
Copywriting that Sells High Tech is one of the most complete books on creating promotional copy for the high tech industry available on the market. Read more
Published 14 months ago by Teresa Rylander

1.0 out of 5 stars comphrensive, but consisting mostly of commonplaces
I bought the book in the hope of getting more ideas for writing brochures and website content for our SME analytical instrument business. Read more
Published 17 months ago by A. M. Van Schoot

5.0 out of 5 stars Covers Everything for the High-Tech Copywriter
Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of... Read more
Published on September 1, 2007 by Susanna Hutcheson

3.0 out of 5 stars Taking on too much
I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. Read more
Published on June 20, 2007 by L. Rich

5.0 out of 5 stars Introducing the reader to hundreds of ideas and tactics used to create the most desirable product descriptions possible
Copywriting That Sells High Tech by award winning copywriter Janice King is the comprehensive reference to effectively writing a marketable and compelling piece of public... Read more
Published on April 9, 2006 by Midwest Book Review

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