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Flash 99% Good: A Guide to Macromedia Flash Usability

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Flash 99% Good: A Guide to Macromedia Flash Usability (Paperback)

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4.3 out of 5 stars See all reviews (6 customer reviews)

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Editorial Reviews

Amazon.com Review

In an October 2000 article, "Flash 99% Bad," usability guru Jakob Nielsen wrote, "About 99% of the time, the presence of Flash on a website constitutes a usability disease." Flash 99% Good: A Guide to Macromedia Flash Usability is a new look at the good and the bad of Flash today. Authors Kevin Airgid and Stephanie Reindel, a developer/designer and information architect, respectively, counter that, with a knowledgeable implementation of Flash, "form and function can coexist." Let’s face it, there’s a lot of indulgent Flash out there, and whether you’re the client, the project manager, or a member of the creative team, you may want to read this before you start your next project.

The book is not really a how-to; it’s more like a critique (or harangue) accompanied by screenshots (in color), personal asides, and interviews (for example, Adries Odendaal of the entrancing Wireframe Studio and even Kevin Lynch, Chief Software Architect at Macromedia). Topics include knowing your audience, creating clear navigation (including a usable "back" button), providing workable content (for example, enabling a print feature, bookmarking, Flash forms), accessibility issues, and the future of Flash. And there’s a chapter-long case study of one of Airgid’s designs (iconideas.com), which makes interesting reading. Makeovers are always fun.

The book is stridently opinionated. For example, they write, "Designers naturally rank color, shapes, and typography above information flow, usability, and download time." (If you’re a designer you may "naturally" bristle at that remark!) Oddly, these reductive comments make the book more interesting, like a line drawn in the sand--you want to see how they prove themselves worthy of painting such blatant stereotypes.

And they manage that with lots of advice, some of which you’ll adopt in your own work, some of which you’ll scoff at, and some of which is already moot with Flash MX (for example, aspects of accessibility design). Flash 99% Good offers experience-backed insights, plenty of personal pet peeves, and expert interviews. You may not always agree with what they prescribe, but they’ll make you think twice before you whip up your next Flash brainchild. --Angelynn Grant

From Library Journal

Older patrons are attracted to audiovisual material on the web, but this video unfortunately misses the mark. It only covers usage of AOL which the narrator consistently conflates with the Internet. Shots of computer screens are blurry, nearly unreadable, and often cut off at the edges. Explanations are incomplete and, in some cases, incorrect (a modem, for example, is defined as "a piece of software"). Not recommended.
Copyright 2002 Reed Business Information, Inc.

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Product Details

Paperback: 240 pages
Publisher: McGraw-Hill/OsborneMedia; 1st edition (March 15, 2002)
Language: English
ISBN-10: 0072222875
ISBN-13: 978-0072222876
Product Dimensions: 8.9 x 7.6 x 0.7 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #1,706,212 in Books (See Bestsellers in Books)

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Customer Reviews

6 Reviews

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4 star:		(1)
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Average Customer Review

4.3 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars A book I really enjoyed, April 28, 2002

By	Steve Carlton (Fresno, CA) - See all my reviews

I've been waiting for a book that dealt with usability as it relates specifically to Flash for a long time now. I manage a web development team and am constantly having to address the issue of "should we or shouldn't we use Flash for this project...". While a good majority of this book simply confirms what I think I already knew, there are many parts of the book that bring up some really good usability-related points that I just hadn't thought of. I'll be using this book as a reference to refer back to when future issues arise on when and how to use Flash in our projects. Overall, I really enjoyed reading this book.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Say It Like It Is!, March 22, 2002

By A Customer

Both Kevin and Stephanie do a superb job illustrating the potential for some highly usable Flash websites. Their experienced viewpoints are fresh and innovative and the text never dulls. The honest opinions expressed in numerous interviews by well-renowned "Masters of Flash" make this book a unique addition to any library.

The authors are candid and never tread lightly around Flash usability issues that have for some time polarized the information architecture and design communities. The concepts are easy-to-grasp, but never condescending. In the tradition of David Siegel (Secrets of Successful Web Sites) and Jakob Nielsen (Designing Web Usability), this book is truly for everyone.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Bravo!, April 4, 2002

By A Customer

Flash 99% Good: A Guide to Macromedia Flash Usability is very helpful with navigation and design. The authors have made the book extremely readable...professional, but not so "techy" that a reader's interest is lost. Personal interviews target situations and thoughts that many have experienced. Summaries and fast facts at the end of the chapters provide valuable information in a clear, concise manner.

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Most Recent Customer Reviews

5.0 out of 5 stars Very nice, easy to read and understand
This book was an easy read, and very straight foreword. The examples helped me understand many of the mistakes I have been making in my own work. Read more

Published on April 27, 2002 by Alex LLabres

2.0 out of 5 stars not worth reading
this book really isn't worth buying. I am student in web design and have used flash on occasion. If you have never used flash before I recommend this book but for everyone else it... Read more

Published on April 11, 2002 by the10

5.0 out of 5 stars Easy to read and packed full of great info!
Awesome book! This book is very easy to read - even for a non-Flash developer like myself. The authors provide a number of personal examples from their own professional... Read more

Published on April 3, 2002

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