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Robert Penner's Programming Macromedia Flash MX
 
 
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Robert Penner's Programming Macromedia Flash MX (Paperback)

~ (Conductor) "I am a Flash disciple..." (more)
Key Phrases: snowflake class, snowstorm class, movie clip reference, Flash Player, Properties Inspector, Fractal Dancer (more...)
4.6 out of 5 stars  See all reviews (14 customer reviews)

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Robert Penner's Programming Macromedia Flash MX + ActionScript for Flash MX: The Definitive Guide, Second Edition + Essential ActionScript 2.0
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  • This item: Robert Penner's Programming Macromedia Flash MX by Robert Penner

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Editorial Reviews

Product Description

Renowned Flash wizard and innovator Robert Penner reveals the fascinating programming and design concepts behind his signature creations. Detailing his groundbreaking designs, this book showcases Penner's work that merges math and design with Flash. You'll get an inside look at his sophisticated and unique approach to design--which incorporates advanced ActionScript programming--and discover exclusive techniques associated with some of the most groundbreaking interactive designs ever created.


From the Back Cover

"Gives Macromedia Flash developers the foundational best-practice OOP examples they've been craving for years. New and experienced OOP programmers will appreciate Penner's reassuring hand." --Colin Moock, Author of ActionScript: The Definitive Guide

Robert Penner--a renowned ActionScript innovator--shares his extensive insights into the world of Macromedia Flash programming. A Macromedia Flash disciple, Penner shares his genius in integrating the complexities of mathematics and physics with the calm, clean aesthetic of Macromedia Flash graphics. Learn the elemental theories of space, math, color, motion, and shape, then discover practical methods of employing theory to create a hybrid of organic and technological beauty. From the mechanics of motion design and architecture, to the industrial-strength object-oriented code that will help you create colors, sounds, motion, and interaction, Robert Penner's Programming Macromedia Flash MX will take you to the limits of your imagination.

  • Understand mathematical principles and their possibilities within Macromedia Flash
  • Extend Macromedia Flash with the versatility and strength of object-oriented ActionScript
  • Follow case studies to understand the thought process behind a snow storm, fractal dancer, and aurora borealis
  • Create dynamic Macromedia Flash design and animation with ActionScript

Product Details

  • Paperback: 480 pages
  • Publisher: McGraw-Hill/OsborneMedia; 1st edition (October 24, 2002)
  • Language: English
  • ISBN-10: 0072223561
  • ISBN-13: 978-0072223569
  • Product Dimensions: 9.2 x 7.2 x 1.2 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon.com Sales Rank: #837,126 in Books (See Bestsellers in Books)

More About the Author

Robert Penner
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Robert Penner's Programming Macromedia Flash MX
62% buy the item featured on this page:
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Customer Reviews

14 Reviews
5 star:
 (10)
4 star:
 (2)
3 star:
 (2)
2 star:    (0)
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Average Customer Review
4.6 out of 5 stars (14 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
35 of 42 people found the following review helpful:
3.0 out of 5 stars No real-world application, December 16, 2002
Don't get me wrong... this is a good book for some... but for most this is just another book in a big stack of Flash books that has no real-world application what-so-ever.

This book essentially has 3 parts:

1. How the author got into flash.
2. Equations
3. What the author can do in flash.

Now it should be mentioned that this book has NO examples and that in chapter one it is clearly stated that this book is not and was not intended to be a tutorial book. Now, having said that, future buyers should be wary in that you really will not be told how or shown how to do anything with this book. The author is essentially saying, "Here are some equations you can use in flash, but I'm not going to show you how to use them, or what to use them for."

Those of you familiar with the blue book for automobiles will find that this book reads strikingly similar. By this I mean the blue-book will tell you about cars, but not how to operate or service one. Likewise, this book will tell you about flash and some things flash can do, but not how to do them.

To a developer/designer like myself who is actually out creating sites for clients this book offers next to nothing. However, this book is great I imagine for those people who just create visual effects you would never see on a normal website. By this I mean I've never had a client request a snowstorm or a tornado on a project. And I do NOT mean mousetrailers, interface design or any of the good real world creations.

This book will also appeal to those who just like to read manuals, in that you don't need to have a computer to do anything related to this book. As mentioned earlier, because you don't actually do anything in this book, all you need is the book (you don't even need flash). This book can easily be summed up in, "Here is an equation, here is another equation, and here is another equation. Here are some things that I did with those equations in which you will never find any real world use for unless you get your own book deal some day and then you can pass them along". This book is only a reading book, and can be read cover to cover without even needing to turn your computer on.

Now don't get me wrong, the book is entertaining to read and as stated earlier it clearly tells you in chapter 1 that it isn't going to show you how to do anything. It will, however, give you INSIGHT to programming in flash and enhance your skill in that area. Undoubtedly your math skills will improve as well. For this I give the book 5 stars. However, as I design and develop for a living, I need to know where the real-world application is... and this book has none... for that I give this book 1-star. Thus my review I have given 3 stars.

The author is supremely talented in mathmatics and programming and undoubtedly if he sat down and wrote a book that was practical for what flash is capable of turning the web into, it would be a knockout bestseller. Unfortunately this is not that book.

Another thing I find terribly ironic is that every flash book to date raves on the uses and superiority of flash over your standard HTML driven websites and yet when you visit any of these books authors websites you find a dinky 2 page site that is HTML driven... kinda makes you wonder eh?

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Where have you been all my (flash) life..., November 13, 2002
By Gianni D'Alerta (MIAMI, FL United States) - See all my reviews
Incredible... I have read countless books on flash and specially on actionscript. Each has built up my understanding. This book has finally put it all into perspective. The examples are completely explained down to the thought process involved in coming up with the solution. Being that most flash designers come from a visual background, the book explains programming in a visual manner. Details like relating the makeup of an object with real life visual metaphors. The style of writing is to the point and at times witty and engaging... If you want to understand how the masters do what they do, you will not put down this book... great job...
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Flash-tastic!, November 1, 2002
By D. Caplan "dac" (New York, NY United States) - See all my reviews
(REAL NAME)   
Robert Penner is a genius, oh yes, and he also a flash programmer extraordinaire. There should be more books like this on the market, incisive, creative and informative. Mr. Penner's take on object oriented programming in Flash is refreshing and innovative. The examples in this book are excellent and easy to understand, highly recommended.
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Most Recent Customer Reviews

5.0 out of 5 stars Robert Penner's Programming Macromedia Flash MX
This is a must have book for experienced actionscript programmers who want to learn actionscripting in depth. This book has been a fountain of knowledge for me. Read more
Published 21 months ago by ZQ

5.0 out of 5 stars Absolutely Incredible
Ok. Every body knows that Flash 8/9 has now a better OOP than MX. Also, every body knows that Flash no longer use structures like movieClip.prototype etc. Read more
Published on March 9, 2007 by Pedro Paulo Almeida

5.0 out of 5 stars Brilliant
Knowledge directly from the man who we can thank for the easing equations used in many of the tweening classes out there. This book is great. Read more
Published on September 13, 2006 by Bowie van Ling

5.0 out of 5 stars Timeless and fascinating book on Flash
What happens when a math whiz turned philosophy major learns how to program in Flash? The answer is one of the most interesting Flash programming books ever written. Read more
Published on November 28, 2005 by calvinnme

5.0 out of 5 stars not for beginners, indispensible for everyone else
granted, anyone who doesn't have a basic hold of flash development (that means actionscript folks) will be lost. Read more
Published on May 6, 2004 by Benjamin Bloom

3.0 out of 5 stars Beginners beware!
If you are trying to learn how to use Flash, THIS IS NOT THE BOOK FOR YOU!!! The inclusion of the word Flash in the title is very misleading - should have said... Read more
Published on April 22, 2004 by shershman

5.0 out of 5 stars great for professionals!
This book's a must have for everyone, who wants to develop high-level Flash-movies using Actionscript for Visuals. Read more
Published on December 22, 2003 by dcp547

4.0 out of 5 stars Did I forget to mention that I am a genius?
You could get this info on a message board. It might take you a little while, but it would be free. It would be nice to have on hand, though. It's useful information. Read more
Published on July 30, 2003 by Dennis H. Shimkoski

5.0 out of 5 stars A definite must-read for ActionScript programmers
I stumbled across this book and was instantly hooked by the clear and conversational tone of the book and the unique way Robert approaches the whole subject of programming motion... Read more
Published on February 13, 2003 by Robin

4.0 out of 5 stars Only if you want to create ultimate flash animations
A very, very well-written book, but unless you have a desire to create some ultimate flash mathematical spinning animations, get a different book. Read more
Published on December 4, 2002 by James Cagney

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