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Retail Management: A Strategic Approach (Hardcover)

by Barry Berman (Author), Joel R. Evans (Author)

4.7 out of 5 stars See all reviews (3 customer reviews)

List Price:	$172.33
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Editorial Reviews

Product Description

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

From the Publisher
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases. --This text refers to an out of print or unavailable edition of this title.

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Product Details

Hardcover: 704 pages
Publisher: Prentice Hall; 10th edition (April 1, 2006)
Language: English
ISBN-10: 0131870165
ISBN-13: 978-0131870161
Product Dimensions: 10.9 x 8.7 x 1.3 inches
Shipping Weight: 3.7 pounds (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)

Amazon.com Sales Rank: #74,505 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#98 in Books > Business & Investing > Industries & Professions > Retailing

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Front Cover | Table of Contents | First Pages | Index | Back Cover

Citations (learn more)

25 books cite this book:

Strategic Marketing for Success in Retailing by A. Coskun Samli on 15 pages
Retail Marketing Strategy: Planning, Implementation, and Control by A. Coskun Samli on 9 pages
Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge by A. Coskun Samli on 5 pages
A Handbook of Marketing Mathematics: with automatic spreadsheets for Quantitative Marketing by Rowland Chidomere in Back Matter (1), Back Matter (2), and Back Matter (3)
A-Z of Careers and Jobs by Susan Hodgson in Front Matter, and page 338

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3 Reviews

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4.7 out of 5 stars (3 customer reviews)

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0 of 1 people found the following review helpful:

5.0 out of 5 stars Great seller!, February 12, 2009

By	Virginia D. Green - See all my reviews (REAL NAME)

Item was shipped immediately after purchase. It came very quickly! Item was exactly as described. Great seller, thank you!!

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17 of 29 people found the following review helpful:

4.0 out of 5 stars A full coverage of all major retailing topics, March 9, 1997

By A Customer

This review is from: Retail Management: A Strategic Approach (Hardcover)

A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts

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3 of 11 people found the following review helpful:

5.0 out of 5 stars Excellent for Retail, January 5, 2005

By	Viresh Saxena (UAE) - See all my reviews (REAL NAME)

This review is from: Retail Management: A Strategic Approach, Ninth Edition (Hardcover)

Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.

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