Most Helpful Customer Reviews
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15 of 15 people found the following review helpful:
4.0 out of 5 stars
The Early Stages of Consumption!, September 10, 1999
If you sometimes feel that the modern age is spiritually bankrupt, what with all the conspicuous consumption and "keeping up with the Jones's" that goes on and if you yearn for earlier and simpler times- well, you might find this book a bit of a revelation. Ms. Jardine shows us that even back in the 15th and 16th centuries wealthy people wanted to acquire all the art, jewelry,books, etc. they could afford and when they got carried away even more than they could afford. Kings and princes would borrow beyond their means and die surrounded by opulence and debt. Collectors of beautiful objects would become so obsessive that they sometimes could not wait for other wealthy people to die so that they could get their hands on their collections too! People would even collect books as status symbols. A wealthy nobleman might retain a scholar to travel through Europe to buy the "right" books to add to his library. These would be in Latin and Greek. The fact that the nobleman might not be capable of reading the language in question wouldn't matter for the book would look good in his library. Ms. Jardine has an engaging style and the book is beautifully illustrated. My only complaints are that the section dealing with printing tends to give some obvious historical information which is not central to the books thesis and that as you near the end of the book you may feel that things are becoming a bit repetitious. But overall I found the book very enjoyable!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars
The more things change, the more they stay the same..., March 16, 1998
As someone who has been teaching the history of the arts for many years, the Renaissance is often a frustrating period to teach. Most of the histories stress the "Great Men" approach, discussing the "genius" of Leonardo, Michaelangelo, et al, as though these dudes had been beamed into Italy from the planet Krypton. Lisa Jardine has finally anchored the artistic and humanistic achievements of the Renaissance in the believable realities of the rise of commodities trading, political gamesmanship, mutlicultural curiosity, and emerging market savvy, making the Renaissance sound remarkably like the present day. Jardine permits us to see Renaissance art in the same terms that the patrons who commissioned these works saw them, which is no small achievement. Her discussion of the relation between Luther's critique of the Pope and the rise of German business interests is quietly brilliant. On top of all this, the book is lusciously illustrated, a treat for the eye as well as the mind. If you think you just don't "get" the Renaissance, you need to read this book, for Jardine has provided us with insights not just into the past, but into how we think and act today.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars
The birth of conspicuous consumption in the Renaissance, April 22, 2003
This is an impressive book about the economic underpinnings of Renaissance art, generously illustrated, and rich in examples to demonstrate the author's points. The main theses of Lisa Jardine are that a "competitive urge to acquire was a precondition for the growth in production of lavishly expensive works of art" (12) and that "the seeds of our own exuberant multiculturalism and bravura consumerism were planted in the European Renaissance" (34). Ms. Jardine argues convincingly that economics influence aesthetics. In the mid-fifteenth century the social rise of the merchant brought with it an aesthetic of expenditure, and "the art of Flanders like the art of Venice celebrated the triumph of worldly goods." (124) She describes at length the emergence of book manufacturing and trading in Europe, because "nowhere is the interrelatedness of cultural innovation and shrewd financial exploitation of a new market opportunity more strikingly illustrated than in the emerging book trade." (128) One of the most interesting points she makes appears almost as a footnote. It is the fact that the conspicuous consumption of the European Renaissance is in imitation of the lavish splendor of the rulers of the Muslim Ottoman Empire. "Ostentation and authority went hand in hand; to be ostentatious was an important part of being considered a figure of civic worth." (72) To show one's wealth meant to show one's power. Pursuing this idea a bit further, one could argue that the initial spark for the phenomenon of conspicuous consumption in Renaissance Europe came - as so many other things - from the Muslim East. The next question would be, how come this initial spark fired Europe's development but fizzled in the area where it came from? This is largely the story of how innovations are made and spread, and how the European 'newcomers' in the Renaissance caught up with and overtook their Muslim competitors (and models). For this story of comparative economic history, one has to look elsewhere, of course. It is not the focus of Lisa Jardine's book - which is not meant as a criticism. However, there is one minor gripe I have with "Worldly Goods." The book is very good at arguing its case, but I felt a bit overwhelmed by the sheer amount of evidence supporting the book's rather uncontroversial, straightforward theses. For my taste, the main ideas of the book are not revolutionary or provocative enough to sustain the long narrative. Overall, "Worldly Goods" is a successful hybrid of art history and economic history. Maybe art historians will grumble that the book does not paint the full picture of Renaissance Art (it does not), and economic historians will complain that it does not fully explain the mechanics of the rise of capitalism in Renaissance Europe (it does not). But there are other books for that. "Worldly Goods" delivers what it promises: a cogent and undogmatic study of the influence of economics on Renaissance art.
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