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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (Paperback)

by Mark Pendergrast (Author) "THERE'S NO QUESTION that The Coca-Cola Company loves its own history..." (more)
Key Phrases: parent bottlers, actual bottlers, fountain salesmen, Asa Candler, Robert Woodruff, New York (more...)

4.4 out of 5 stars See all reviews (18 customer reviews)

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Editorial Reviews

From The Washington Post
"An encyclopedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."

Review
"Detailed and marvelously entertaining." -- Los Angeles Times

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Product Details

Paperback: 664 pages
Publisher: Basic Books; Enlarged 2nd edition (March 16, 2000)
Language: English
ISBN-10: 0465054684
ISBN-13: 978-0465054688
Product Dimensions: 9.1 x 6.1 x 1.5 inches
Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review: 4.4 out of 5 stars See all reviews (18 customer reviews)

Amazon.com Sales Rank: #80,658 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#66 in Books > Business & Investing > Management & Leadership > Production & Operations

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Inside This Book (learn more)

First Sentence:
THERE'S NO QUESTION that The Coca-Cola Company loves its own history. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
parent bottlers, actual bottlers, fountain salesmen, hobbleskirt bottle, one bottler, bottling contract, national bottlers, bottling rights, syrup price, nickel drink, many bottlers, wine coca, streetcar signs, technical observers, fountain business, bottling business, cocaine content, soda fountain drink, bottling franchises, new coke, independent bottlers, contour bottle, marketing blunder, pause that refreshes, bottling industry

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Asa Candler, Robert Woodruff, New York, Paul Austin, Roberto Goizueta, Frank Robinson, Sam Dobbs, Howard Candler, Max Keith, Big Coke, Doug Ivester, Don Keough, Archie Lee, Harrison Jones, Sergio Zyman, John Pemberton, North Avenue, Ernest Woodruff, Harold Hirsch, Charley Pemberton, South Africa, Thomas Company, John Candler, French Wine Coca, Latin America

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Citations (learn more)

This book cites 61 books:

Look Homeward, Angel by Thomas Wolfe on 4 pages
Sweetness and Power: The Place of Sugar in Modern History by Sidney W. Mintz on page 446, Back Matter (1), and Back Matter (2)
Seducing the French: The Dilemma of Americanization by Richard F. Kuisel on page 450, Back Matter (1), and Back Matter (2)
Atlanta and Environs: A Chronicle of Its People and Events : Years of Change and Challenge, 1940-1976 by Franklin M. Garrett in Back Matter (1), and Back Matter (2)
Get Right Second Time HB /Gershman by Michael Gershman in Back Matter (1), and Back Matter (2)

See all 61 books this book cites

1 book cites this book:

From Chocolate to Morphine: Everything You Need to Know About Mind-Altering Drugs by Andrew T. Weil M.D. on page 66

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	81% buy the item featured on this page: For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It 4.4 out of 5 stars (18) $17.90
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Customer Reviews

18 Reviews

5 star:		(11)
4 star:		(4)
3 star:		(3)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.4 out of 5 stars (18 customer reviews)

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Most Helpful Customer Reviews

27 of 29 people found the following review helpful:

4.0 out of 5 stars Great history of Coke - but where are the photos?, July 31, 2000

By	KC "KC" (CA) - See all my reviews

Since my father was in the soft drink business for over 30 years -- he was a chemist for The Coca-Cola Company when I was born, and I believe we were the only kids on the block allowed to consume all the soda pop we desired, since we had cases of it in our garage -- I have always had an interest in the history of soda pop, and of The Coca-Cola Company in particular. I believe that even if the reader of this book was only marginally interested in Coke, he or she would be swept up in this well-researched and written book. Mark Pendergrast is a terrific writer -- this book reads like a compelling novel, and will be VERY difficult for the first-time reader to put down! I especially enjoyed the chapters on Coke's influence during WWII, as well as the "New Coke" debacle of the 1980's (the chapter is titled "The Worst Marketing Blunder of the Century"). Not to mention that the world-famous "secret formula" is revealed in this book as well! The only bone I have to pick with this edition is the lack of photos (which were in the first edition of this book). In a historical work like "For God, Country, and Coca-Cola" a photographic reference is absolutely necessary! Still a great read, though!P.S. I'm ordering a copy for my dad (who was a collegue of Coke president & CEO Roberto Goizueta in the 50's and 60's) - I know he'll get a kick out of it!

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12 of 12 people found the following review helpful:

5.0 out of 5 stars Read it, and the drink will no more mean the same to you!, September 12, 2000

By	Murtaza Shehabi (Connecticut, USA) - See all my reviews

There is very little thought given to the role a "bottle of soda" plays in our lives. Reading the book, one can appreciate that brands like Coca-Cola, mean more than just a drink. How "brand-emotions" subconsciously carve a place inside you. The content is very well researched and has adequate information to grip the reader's attention to acquire more knowledge of, one of America's strongest and most successful brand names!

The events that followed its invention - simply lead you to believe that "Coke" was BORN to be great. The first real global company I ever knew!!

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4 of 4 people found the following review helpful:

3.0 out of 5 stars Very good historical work, with good perspective, October 23, 2003

By	J. Green (Los Angeles, California) - See all my reviews

Basically, this is a book on the history of Coca-Cola, with some really good information on the cola industry as a whole. Well-researched, and well-written, I enjoyed this book. It was especially interesting to see the honesty in regard to the cocaine and caffiene content issues that Coke had to deal with, and later the "New Coke" fiasco. My only complaint would be with the length and that its a bit slow moving. The people involved certainly aren't very likeable, but the author does a good job of putting everything into a proper historical context. It even has the "secret formula" for the drink, which I found interesting just to know what I'm drinking.

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Most Recent Customer Reviews

4.0 out of 5 stars Food (or drink) for thought
Extensive and enlightening. Coke is not only a product, it is America in a bottle. This book is a history book and a handbook of marketing. Read more

Published 9 months ago by JFMopin

5.0 out of 5 stars Book and Coke are both #1
I enjoyed this book from cover to cover. You learn a lot about history in general not only the saga of the company. Read more

Published on May 20, 2007 by umassjsp

5.0 out of 5 stars Excellent history, excellent analysis
Coca-cola is an interesting company in its development. This book is the best one out of many on how Coca-Cola became what it is today. Read more

Published on December 17, 2006 by Lehigh History Student

5.0 out of 5 stars Great insight to the most devine beverage in the world :-()
Coca-Cola is my 'poison' of choice. I love it so much and it's about all I drink; therefore I have always wanted to know all the details behind the company and the beginning of... Read more

Published on July 7, 2006 by Little Miss Cutey

3.0 out of 5 stars And God Created Coke for Stomach Sufferers.
In May 1886, Coca-Cola hit the market as a soda-fountain patent medicine. Thought to originally contain cocaine from which it took its name, because of its kick. Read more

Published on June 24, 2006 by Betty Burks

5.0 out of 5 stars Much more than a history of Coca-Cola
Apart from being the most excellent and comprehensive history of Coca-Cola. It is a most invaluable book for a marketeer, as it chronicles the marketing innovations that Coca Cola... Read more

Published on December 10, 2005 by Chirag Patnaik

3.0 out of 5 stars Good though it drags in the middle ...
FOR GOD, COUNTRY, AND COCA-COLA is an interesting and exhaustive read about the history of what is likely the world's best known product, sugar water. Read more

Published on December 30, 2003 by J. N. Owings

5.0 out of 5 stars Entertaining history of our times through a Coke bottle!
I have always had a great fascination for the things that seem to define our lives in the Western world - those great style and cultural icons of our times. Read more

Published on September 18, 2003 by Lesley West

5.0 out of 5 stars Coke Mega info.
Very good history of the Coca-Cola Company. I could do without the Author's comments at times, but when you write the book you get to say what you want. Very enjoyable!

Published on July 15, 2003 by W. P. Danitz

5.0 out of 5 stars Fascinating
In the late nineteenth century, cocaine was considered a wonder
drug. Heralded by medical journals, pharmacists, Freud and even several Popes - Pope Leo III was a regular... Read more

Published on January 31, 2003 by Eric C. Welch

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