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ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)

by Joe Monaghan (Author), Julie Sheldon Huffaker (Author) "There is a wide range of business opportunities that involve espresso..." (more)
Key Phrases: espresso operation, espresso business, espresso beverages, Mocha Joe, Joe Monaghan, King County (more...)

2.9 out of 5 stars See all reviews (14 customer reviews)

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The Complete Idiot's Guide to Starting and Running a Coffee Bar by Linda Formichelli
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How to Open a Financially Successful Coffee, Espresso & Tea Shop (How to Open & Operate a ...) by Elizabeth Godsmark
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Editorial Reviews

Product Description
Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

From the Publisher
Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

See all Editorial Reviews

Product Details

Paperback: 224 pages
Publisher: Wiley (October 1995)
Language: English
ISBN-10: 047112138X
ISBN-13: 978-0471121381
Product Dimensions: 8.7 x 5.9 x 0.6 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review: 2.9 out of 5 stars See all reviews (14 customer reviews)

Amazon.com Sales Rank: #333,244 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#43 in Books > Business & Investing > Small Business & Entrepreneurship > Hospitality Businesses
#100 in Books > Business & Investing > Industries & Professions > Service

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Inside This Book (learn more)

First Sentence:
There is a wide range of business opportunities that involve espresso. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
espresso operation, espresso business, espresso beverages, health department requirements, brewing temperature, coffee supplier, espresso cart, steaming pitcher, filter insert, good espresso, espresso machine, steamed milk, espresso drinks, drip coffee, coffee beverages

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mocha Joe, Joe Monaghan, King County, Choosing the Right Espresso Opportunity, Buying the Right Equipment, Ensuring Espresso Drink Quality, Monaco Espresso, Determining Your Espresso Menu, Espresso Specialists, Getting Down

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What Do Customers Ultimately Buy After Viewing This Item?

	39% buy the item featured on this page: ESPRESSO! Starting and Running Your Own Specialty Coffee Business 2.9 out of 5 stars (14) $12.89
	22% buy The Complete Idiot's Guide to Starting and Running a Coffee Bar 4.4 out of 5 stars (5) $11.53
	20% buy How to Open a Financially Successful Coffee, Espresso & Tea Shop (How to Open & Operate a ...) 4.9 out of 5 stars (9) $26.37
	12% buy Start and Run a Coffee Bar (Start & Run a) 4.4 out of 5 stars (21) $12.21

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Customer Reviews

14 Reviews

5 star:		(2)
4 star:		(1)
3 star:		(6)
2 star:		(4)
1 star:		(1)

Average Customer Review

2.9 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

4.0 out of 5 stars Great book for the 1st time DIY Espress Bar owner., February 16, 1999

By A Customer

I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.

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31 of 33 people found the following review helpful:

3.0 out of 5 stars This book was so-so in providing information needed, December 20, 1998

By A Customer

Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.

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17 of 18 people found the following review helpful:

3.0 out of 5 stars Fine for brainstorming but little use otherwise., December 30, 2003

By	Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews

Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"

If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.

You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!

By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.

Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.

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Most Recent Customer Reviews

5.0 out of 5 stars specialty coffee
A great book for basic understanding of what it takes to start and run a successful coffee business.

Published on March 9, 2006 by Lucy Kaufman

3.0 out of 5 stars Thinking about a Coffee Business??
This should be the title "Thinking about running a Coffee Business" I gave this 3 stars because it is very easy to read, straight to the point, does point out some warning signs... Read more

Published on December 29, 2005 by Joe Frabosilio

5.0 out of 5 stars Very Helpful
My husband and I are business people but have never opened a coffee shop....the book was great!

Published on October 25, 2005 by Kathy Hughes

3.0 out of 5 stars A good starter book, but lacks details
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. Read more

Published on July 25, 2004 by P. Kral-Fenlon

2.0 out of 5 stars thin coffee
This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines. Read more

Published on June 18, 2003 by David Iverson

2.0 out of 5 stars Rather disappointing
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info... Read more

Published on May 18, 2003 by fnordian

Published on May 17, 2003 by fnordian

2.0 out of 5 stars Very Basic
This book barely skims what you will need to know to open a specialty coffee establishment. If you are interested in opening a cart or kiosk or are just toying with the idea of... Read more

Published on April 24, 2003 by Jeff Bischoff

3.0 out of 5 stars good place to start
I ignored some of the negative comments on this book and was not disappointed. An espresso bible it is not but for an introduction to the nuts and bolts such as health department... Read more

Published on December 11, 2001

1.0 out of 5 stars don't waste your money.
This book provided very little useful information. There are many other books out there that will really help you with your coffee adventure. Read more

Published on March 25, 2001 by Jocelyn Stewart

› See all 14 customer reviews...

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