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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Paperback)

by Robin Fisher Roffer (Author) "I believe that we're here in the world for a purpose..." (more)
Key Phrases: victory file, jillian jillian, brand description, Mary Beth, Laura Laura, New York (more...)

4.7 out of 5 stars See all reviews (22 customer reviews)

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Editorial Reviews

From Publishers Weekly
A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal "mission statement" in this up-to-the minute career strategy guide. "Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself," she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional "brand name" is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as "dig deep to unearth who you are"; "go after your target audience with a vengeance"; and "recruit a squad of brand cheerleaders"), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy ("never play the victim in business") and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2)
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Description
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

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Product Details

Paperback: 224 pages
Publisher: Broadway; 1 edition (January 8, 2002)
Language: English
ISBN-10: 0767904923
ISBN-13: 978-0767904926
Product Dimensions: 7.8 x 5.2 x 0.6 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review: 4.7 out of 5 stars See all reviews (22 customer reviews)

Amazon.com Sales Rank: #29,782 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#23 in Books > Business & Investing > Women & Business

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Front Cover | Table of Contents | First Pages | Surprise Me!

Inside This Book (learn more)

First Sentence:
I believe that we're here in the world for a purpose. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
victory file, jillian jillian, brand description, brand strategists, brand strategy, business coach

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mary Beth, Laura Laura, New York, Wall Street, Los Angeles, Turner Broadcasting, Quaker Oats, Comedy Central, Diane Sawyer, Kendall Jackson, San Francisco, Big Fish Marketing, Brandon Tartikoff, Estee Lauder, Paul Newman, Pierre Mornell, Scott Sassa

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Front Cover | Table of Contents | First Pages | Surprise Me!

Citations (learn more)

This book cites 5 books:

Women Who Mean Business: Success Stories of Women over Forty by A. Mikaelian in Back Matter
In Search of Excellence: Lessons from America's Best-Run Companies (Collins Business Essentials) by Thomas J. Peters on page 84
Real Estate by Rh Value Publishing on page 73
"South Park" the Scripts: Bk.2 by Trey Parker on page 155
H.R.M. Activity Peterson by FISHER on page 113

4 books cite this book:

Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer in Front Flap, and Back Cover
Bags to Riches: 7 Success Secrets for Women in Business by The Wealthy Bag Lady Linda Hollander on page 40, and page 90
How to Earn What You're Worth: Leveraging Your Goals and Talents to Land Your Dream Job by Sunny Bates in Back Matter
Chic Simple Dress Smart for Women: Wardrobes that Win in the Workplace by Kim Johnson Gross in Back Matter

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	82% buy the item featured on this page: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success 4.7 out of 5 stars (22) $10.17
	9% buy Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition 4.7 out of 5 stars (37) $12.89
	4% buy Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd 4.2 out of 5 stars (13) $13.46
	3% buy Ladies Who Launch: Embracing Entrepreneurship & Creativity as a Lifestyle 4.3 out of 5 stars (26) $16.47

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Customer Reviews

22 Reviews

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4 star:		(6)
3 star:		(0)
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Average Customer Review

4.7 out of 5 stars (22 customer reviews)

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Most Helpful Customer Reviews

23 of 23 people found the following review helpful:

5.0 out of 5 stars Worth its weight in gold!, July 14, 2004

By	Carole Pivarnik (Virginia, USA) - See all my reviews (REAL NAME)

I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.

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15 of 16 people found the following review helpful:

5.0 out of 5 stars An uplifting get-to-it book critical to business success, February 7, 2001

By A Customer

This review is from: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success (Hardcover)

This is one of two books (the other being 7 Habits of Highly Effective People)that have entered my life at critical times and contributed significantly to my success. Different from 7 Habits, this book focuses specifically on marketing your strengths and how to do it. Just like 7 Habits, it calls you to a new level of understanding about yourself and what to do about it. It is fun and easy to read and delivers valuable info and steps to celebrating what makes you different. I always knew that what drove people crazy about me as an employee would be the very thing they would want in me as a entrepreneur/consultant(which I have been now for 11 years). Making A Name For Yourself reinforces that your uniqueness (your brand) packaged correctly, will bring you happiness and success whatever your career. This book does it with humor, how-to-steps, and a universal understanding of women that refreshes hope and inspires you to succeed. Many steps above most self-help books.

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8 of 8 people found the following review helpful:

4.0 out of 5 stars Propelling Personal Power, August 9, 2004

By	J. Ann Lazarus "Business Coach" (Reno, NV United States) - See all my reviews (REAL NAME)

It is the rare book that is written by a "big time expert" that actually connects with the needs of small business owners. Usually such books miss being practical because their picture of perfection is too far from the day-to-day realities of reader. Not so with this book and I heartily and frequently recommend it. Either Ms. Roffer is a particularly insightful teacher, or she is, despite her level of success, delightfully attuned to the every woman. If you are building a library to support your journey to thriving, take this one home and get out your highlighter.

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Most Recent Customer Reviews

4.0 out of 5 stars There's nothing namby-pamby about this self-brand guide
Wait! Stop! Before you say "This book's not for me," let me assure you that the content plays equally well for both men and women. Read more

Published 5 months ago by Susan M. Harris

5.0 out of 5 stars Be Ready to Work
This book is great but you gotta be ready to work. It's one of those books full of exercises and things to do to actually help you accomplish each step. Read more

Published 9 months ago by NutriNana

4.0 out of 5 stars Right on the money!
When I first opened this book I thought someone had been snooping on me. Robin Roffer's ideas about core values and authentic promotion of "you" are beautifully aligned with what... Read more

Published 12 months ago by Jessi LaCosta

5.0 out of 5 stars Make Name For Yourself
We ordered multiple copies and are using them as a business tool for a "Women's Council" withing our company. Read more

Published 16 months ago by S. K. Swiantek

5.0 out of 5 stars Good For Guys Too
I admit, this is the first personal branding book I got (the only one in the bookstore), but it's a great way to start learning about the philosophy. Read more

Published 18 months ago by Architect of Skin

5.0 out of 5 stars Practical Guide and Development Map
I bought this book a while ago, but still refer to it and the plan that I mapped out. It has you really look into the brands that you relate to that currently exist to see what... Read more

Published 21 months ago by J. Anderson

5.0 out of 5 stars Brand yourself or brand your small business. This book will help you in that endeavor.
At the outset let me say that I read this book from the perspective that the reader was a professional such as an attorney or CPA. Read more

Published on October 29, 2006 by Jeff Lippincott

4.0 out of 5 stars Personal branding from a working branding consultant
The good thing about this book is that I know that Robin Fisher Roffer does actually work in the branding space and she works with some big companies. Read more

Published on June 28, 2006 by Joyce Schwarz

5.0 out of 5 stars A True Expert in the Field
It takes a lot for me to sit down and read a book cover to cover in a day, but Robin Fisher Roffer managed to not only capture my attention, but to keep it. Read more

Published on June 19, 2006 by Stacia D. Kelly

5.0 out of 5 stars tools to succeed in any area of your life
It was an excellent book and I thoroughly enjoyed it...I highly
recommend it..alot of information and a fast read...

Published on September 6, 2005 by Shirl G. Neufeld

› See all 22 customer reviews...

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