Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition by Peter Kent  (15)
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Editorial Reviews
Amazon.com
Poor Richard's Web Site takes the approach that there's more to building a Web site than learning the ins and outs of HTML. It's a good premise, given that so many programs are now available that hide the complexity of creating Web sites. However, just as knowing how to push a button on a camera doesn't make one a photographer, a working knowledge of Microsoft FrontPage doesn't make one a Web master.
Poor Richard's Web Site takes the approach that there's more to building a Web site than learning the ins and outs of HTML. It's a good premise, given that so many programs are now available that hide the complexity of creating Web sites. However, just as knowing how to push a button on a camera doesn't make one a photographer, a working knowledge of Microsoft FrontPage doesn't make one a Web master.
Author Peter Kent begins this book with a question that isn't asked often enough: Do you need a Web site? Kent's skepticism is of the healthy variety, making readers carefully consider whether developing an online presence is beneficial for their businesses. His approach is refreshingly nontechnical (for the most part, at least), offering up commonsense advice on how to find a host and how to create and promote your site.
If nothing else, Kent is definitive in his opinions. He's a staunch believer in using Web hosting firms, for example, and fancy multimedia enhancements do not impress him. His advice can be a bit too rigid at times, however. He abhors using .net or .org domains even if .com isn't available for your chosen name, noting that people expect the .com tag. (If this is so, how does he explain the success of Headhunter.net?)
Kent's somewhat cranky tone resembles that of a crusty, gray-haired professor dispensing advice that comes from hard-won experience. It can get grating over the course of 400 pages, but it's also the splash of cold water in the face of many would-be Web developers who need to keep their efforts in perspective. --John Frederick Moore
From Library Journal
Kent's approach to web-site design begins with a serious discussion about whether the reader even needs to set up a site. Covering all the basics in jargon-free English, he considers what you need to start, where to put your web site, finding a host, how to pick and register a domain name, creating a site, choosing an editor, adding interaction and taking orders online, distribution lists, and registering your web site. Very well written.
Copyright 1998 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
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- Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune by Marcia Yudkin in Front Cover, Front Matter, and Back Matter
- Resume Power: Selling Yourself on Paper in the New Millennium by Tom Washington on page 146
- Search Engine Optimization for Dummies by Peter Kent in Front Matter
- Make Music Now!: Putting Your Studio Together, Recording Songs, Making CDs, and Distributing Online by Mitch Gallagher on page 151
- Digital Camera Solutions (Solutions (Muska & Lipman)) by Gregory Georges on page 294
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