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201 Great Ideas for Your Small Business (Paperback)

by Jane Applegate (Author)

4.0 out of 5 stars See all reviews (8 customer reviews)

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Editorial Reviews

Review
Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Great stuff. -- Tom Peters, author of In Search of Excellence: Lessons from America's Best-Run Companies

Product Description
Business guru Tom Peters says of 201 Great Ideas for Your Small Business, "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Great stuff." Jane Applegate, one of America's leading small-business experts, speaks the language all entrepreneurs understand--success! Applegate has created a most useful and compelling guide, one that no small-business owner can afford to be without.

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Product Details

Paperback: 377 pages
Publisher: Bloomberg Press; 1st edition (April 1998)
Language: English
ISBN-10: 1576600505
ISBN-13: 978-1576600504
Product Dimensions: 13 x 8.9 x 3.7 inches
Shipping Weight: 15.2 ounces

Average Customer Review: 4.0 out of 5 stars See all reviews (8 customer reviews)

Amazon.com Sales Rank: #1,734,118 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover

Citations (learn more)

9 books cite this book:

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design (Arkana) by Laurence G. Boldt on page 344, and Back Matter
Working Solo: The Real Guide to Freedom & Financial Success with Your Own Business, 2nd Edition by Terri Lonier in Back Matter
Working Wounded : Advice that Adds Insight to Injury by Bob Rosner in Front Matter
Retire Rich: The Baby Boomer's Guide to a Secure Future by Bambi Holzer in Back Cover
Smart Strategies for Growing Your Business by Terri Lonier in Back Matter

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What Do Customers Ultimately Buy After Viewing This Item?

	80% buy the item featured on this page: 201 Great Ideas for Your Small Business 4.0 out of 5 stars (8)
	11% buy Small Business Ideas: 400 Latest & Greatest Small Business Ideas $17.99
	10% buy 202 Services You Can Sell For Big Profits 3.5 out of 5 stars (4) $13.57

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Customer Reviews

8 Reviews

5 star:		(4)
4 star:		(2)
3 star:		(1)
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Average Customer Review

4.0 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

15 of 18 people found the following review helpful:

5.0 out of 5 stars Very educational, easy read format, stimulating, May 29, 1998

By	Richard S. Butwin (rbutwin@butwin.com) (Great Neck, NY) - See all my reviews

A great book for any business owner. 201 ideas from successful entrepeneurs across the country. Each idea is between 1/2 to 1 1/2 pages long. This makes it easy reading and good for reference (mine is full of bookmarks). The format makes it easy to skip ideas that don't apply to you. This is a no-brainer for every entrepeneur. I bought 100 to give out as gifts!

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9 of 10 people found the following review helpful:

5.0 out of 5 stars An excellent overview for new business startups and others, April 19, 1998

By	bsobel@aol.com (New York, NY) - See all my reviews

I've been familiar with Jane's work for years on both Bloomberg and CNBC and well as other places. This book really puts the whole subject of small business into perspective and spells out the do's and don'ts...including an excellent resource section.

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6 of 6 people found the following review helpful:

3.0 out of 5 stars A Solid Effort!, February 16, 2001

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Jane Applegate's book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book's big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn't tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. We at getAbstract.com recommend this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]

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Most Recent Customer Reviews

4.0 out of 5 stars Good Overall
Some of the ideas are a little off the wall, but for the most part, it is stuff you might be able to use...

Published on July 22, 2005 by JK

5.0 out of 5 stars Excellent ideas for small businesses!
I think every small business owner should read this book -- full of excellent, and often basic (but overlooked) ideas and tips for making the most of your business.

Published on September 10, 2002

5.0 out of 5 stars Good to great ideas for your small business
The new edition of Jane Applegate's "201 Great Ideas for Your Small Business" provided me with some great inspiration for my own small business. Read more

Published on July 16, 2002

4.0 out of 5 stars Number 202: MARKET YOU!
This book has some great tips, but when it comes to achieving corporate and community visibility, nothing replaces a *personal* publicity plan. Read more

Published on May 27, 2001 by Marion E. Gold

1.0 out of 5 stars Not Recommended
The Author does have some good titbits of information but they are very basic. Most of us know how to buy a computer by now. Read more

Published on March 8, 2001

› See all 8 customer reviews...

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