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Alter a Company's DNA, and Accelerate Its Profits!
Just as your DNA may determine your destiny, a company's organizational DNA may determine its destiny. The DNA of Leadership helps you understand how to shape your company's genetic code for success. Expert author Judith E. Glaser identifies the seven vital leadership practices that can reshape an organization into a WE-centric culture-a culture that enables people to effectively work together during times of organizational change. "Graft" these seven practices onto meetings, conversations, and strategic initiatives, and you can leverage talent, maximize results, and boost profits in amazing ways.
Includes profiles of seven major companies, including: VeriSign, New Wave Entertainment, Dreyer's and Edy's Grand Ice Cream, and IBM!
About the Author
Judith E. Glaser is an executive coach and the CEO/President of Benchmark Communications, Inc. Her high-powered client list includes IBM, MSNBC, Verizon, AT&T, NYNEX, PriceWaterhouseCoopers, Revlon, PepsiCo, Slim-Fast, Liz Claiborne, Donna Karan, Coach, Inc., and CitiBank. She has been featured in the New York Times and on the Today show.
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