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Radical Marketing -- Profiling The Ideas Of Sam Hill

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Radical Marketing -- Profiling The Ideas Of Sam Hill [DOWNLOAD: PDF] (Digital)

by Michael Finley (Author)

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Product Description
What is radical marketing? What companies have tried it? What have been the results? And who is Sam Hill, who wrote the book on Radical Marketing? These are the questions addressed by Michael Finley as he considers the differences between the marketing approaches used by traditional companies and those used by radical ones. Finley cites Virgin Airlines, Harley-Davidson, and Snapple as brands that have used a radical approach in their marketing campaigns. Finley agrees with Hill's assertion that, in today's marketplace, "the wild one" may be the winner when it comes to attracting new customers -- and keeping them. Finley researches and writes about a host of topics relating to culture and change. This e-Doc is published by BrownHerron Publishing, with permission. BH SmartDocs offer global immediacy, delivering new ideas about managing and leading faster and more economically than any other form of publishing; they are sold exclusively by Amazon.com.

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Format: Adobe Reader (PDF)
Printable: Yes. This title is printable
Mac OS Compatible: OS 9.x or later
Windows Compatible: Yes
Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
File Size: 144 KB
Digital: 8 pages
Publisher: BrownHerron (September 30, 2002)
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #2,822,053 in Books (See Bestsellers in Books)
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#72 in Books > eDocs > By Publisher > BrownHerron Publishing
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