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Editorial Reviews
From Library Journal
These two offerings deal with the challenges and opportunities of earning income through professional photography, but each covers different areas. Kieffer, a knowledgeable and experienced photographer, has written a unique guide for students and aspiring photographers who would like to break into the profession and learn from the pros. One of a handful of books on this specialized position, it provides a thorough introduction to anyone who would like to work as an assistant. The book defines the position and outlines typical duties, including nonphotography work such as bookkeeping. Separate chapters address day-to-day work, including that pivotal first day on the job. The book also discusses film and other photographic materials, cameras and other equipment, digital imagery, and the studio from the perspective of the photographic assistant. In the concluding chapter, Kieffer appropriately discusses the transition from assistant to photographer. Sedge, a successful photojournalist, provides a very useful introduction to the business of photography. Although the book is geared toward photojournalists, anyone interested in the financial opportunities of professional photography will find the book quite valuable. Sedge covers virtually every aspect of setting up a small business financial management, legal considerations, marketing, distribution, and customer service. He provides expert advice on developing a marketing plan, expanding one's business, and taking advantage of the Internet, all from an international perspective. Sedge concludes with lists of resources, such as professional associations, books, and other publications. These excellent books are both highly recommended for photography and career collections in public and academic libraries. Raymond Bial, Parkland Coll. Lib., Champaign, IL
Copyright 2001 Reed Business Information, Inc.
Photo District News
"Any assistant with a firm grasp of all the information in this book would certainly succeed.”
See all Editorial Reviews
These two offerings deal with the challenges and opportunities of earning income through professional photography, but each covers different areas. Kieffer, a knowledgeable and experienced photographer, has written a unique guide for students and aspiring photographers who would like to break into the profession and learn from the pros. One of a handful of books on this specialized position, it provides a thorough introduction to anyone who would like to work as an assistant. The book defines the position and outlines typical duties, including nonphotography work such as bookkeeping. Separate chapters address day-to-day work, including that pivotal first day on the job. The book also discusses film and other photographic materials, cameras and other equipment, digital imagery, and the studio from the perspective of the photographic assistant. In the concluding chapter, Kieffer appropriately discusses the transition from assistant to photographer. Sedge, a successful photojournalist, provides a very useful introduction to the business of photography. Although the book is geared toward photojournalists, anyone interested in the financial opportunities of professional photography will find the book quite valuable. Sedge covers virtually every aspect of setting up a small business financial management, legal considerations, marketing, distribution, and customer service. He provides expert advice on developing a marketing plan, expanding one's business, and taking advantage of the Internet, all from an international perspective. Sedge concludes with lists of resources, such as professional associations, books, and other publications. These excellent books are both highly recommended for photography and career collections in public and academic libraries. Raymond Bial, Parkland Coll. Lib., Champaign, IL
Copyright 2001 Reed Business Information, Inc.
Photo District News
"Any assistant with a firm grasp of all the information in this book would certainly succeed.”
See all Editorial Reviews
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